Market Development Manager

Accountabilities & Responsibilities

• Execute multi-channel market development plans that support company objectives for assigned conditions.
• Develop and implement programs that increase awareness of targeted conditions and promote best practices in screening, diagnosis, and treatment.
• Equip the sales organization with tools, resources, and insights that enhance field execution and product adoption.
• Support patient activation initiatives by ensuring clear, relevant, and accessible educational content across digital and clinical touchpoints.
• Maintain a strong understanding of the patient journey and collaborate with advocacy organizations to expand patient reach.
• Gather and analyze market, clinical, competitive, and payer insights to inform strategy and cross-functional decision-making.
• Assist in developing and managing relationships with clinical thought leaders, societies, and advocacy groups to elevate disease awareness and treatment standards.
• Collaborate closely with field sales teams to ensure alignment between market development initiatives and field needs.
• Manage assigned projects to completion on time, within scope, and within budget.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, business, life sciences, or a related field.
• 3+ years of experience in medical device, healthcare, or life sciences marketing or sales.
• Ability to travel up to 35%.
• Strong communication, analytical, and project management skills.
• Ability to lift up to 25 pounds.

Preferred:

• MBA or equivalent advanced education.
• 5+ years medical device industry experience, significant customer-facing or sales experience.
• Experience working with vein specialists, vascular surgeons, oncologists, interventional products, or DME.
• Additional experience in market development, downstream marketing, clinical marketing, or disease-state education.

Pay

US Pay Range: $100,500 - $150,675 USD

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