Market Development Manager
Position Summary
The Market Development Manager supports the development and execution of strategic initiatives that expand awareness, diagnosis, and treatment of lymphedema, venous and/or lymphatic disorders, and/or respiratory conditions using Tactile Medical products. This role collaborates closely with cross-functional teams to drive clinician engagement, patient activation, and product adoption.
Accountabilities & Responsibilities
- Execute multi-channel market development plans that support company objectives for assigned conditions.
- Develop and implement programs that increase awareness of targeted conditions and promote best practices in screening, diagnosis, and treatment.
- Equip the sales organization with tools, resources, and insights that enhance field execution and product adoption.
- Support patient activation initiatives by ensuring clear, relevant, and accessible educational content across digital and clinical touchpoints.
- Maintain a strong understanding of the patient journey and collaborate with advocacy organizations to expand patient reach.
- Gather and analyze market, clinical, competitive, and payer insights to inform strategy and cross-functional decision-making.
- Assist in developing and managing relationships with clinical thought leaders, societies, and advocacy groups to elevate disease awareness and treatment standards.
- Collaborate closely with field sales teams to ensure alignment between market development initiatives and field needs.
- Manage assigned projects to completion on time, within scope, and within budget.
- Other duties as assigned.
Qualifications
- Required:
- Bachelor’s degree in marketing, business, life sciences, or a related field.
- 3+ years of experience in medical device, healthcare, or life sciences marketing or sales.
- Ability to travel up to 35%.
- Strong communication, analytical, and project management skills.
- Ability to lift up to 25 pounds.
- PREFERRED:
- MBA or equivalent advanced education.
- 5+ years medical device industry experience, significant customer-facing or sales experience.
- Experience working with vein specialists, vascular surgeons, oncologists, interventional products, or DME.
- Additional experience in market development, downstream marketing, clinical marketing, or disease-state education.
Benefits
Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.
Pay
US Pay Range: $100,500 - $150,675 USD
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