Market Development Manager

Position Summary

The Market Development Manager is responsible for identifying, developing and managing the growth of outpatient rehabilitation services by maintaining and growing existing relationships, as well as cultivating new ones, to drive increased new patient referrals.

Essential Duties and Responsibilities

• Manage regional and territorial relationships, building analysis and strategy with new and current relationships to include referral sources, affiliates, business contacts and patients, in collaboration with the marketing department and territory operations team
• Use analytics to recommend actions and guide relationship building strategy, to include tracking and reporting on activity, and maintaining referral sources profiles
• Create opportunity for relationship building by identifying new leads and contacts
• Develop strategic program specialties by identifying key referral sources and aligning with specialty clinicians
• Assist and support other team members in developing and enhancing relationship building skills to include ongoing development of relationship building training curriculum, and field support as needed
• Provide input to marketing team in development of marketing collaterals
• Consult on opportunities that increase brand awareness initiatives to include, sponsorships, community events, and business to business opportunities

Additional Duties and Responsibilities

• Perform other duties as required

Education and Experience

• Bachelor’s degree in Business, Marketing, Communication or health related field or equivalent work experience
• Two to three years of outside sales experience preferred
• Healthcare related background highly desirable