Market Development Lead - Phoenix, AZ
Summary/Objective
This Market Development Lead is a critical role in expanding our footprint in Phoenix, AZ and potentially other Illinois markets by developing and deepening partnerships with primary care groups, providers, and community organizations. This is a field-based role focused on engaging primary care practices and hospitals, increasing provider referrals, and driving patient enrollment in our behavioral health services. This role acts as a face of our organization in the market, building relationships with physicians, clinic administrators, and community stakeholders to ensure that our solutions are effectively integrated into care workflows. It also supports implementation efforts and provides ongoing training to providers and staff to maximize patient engagement.
Essential Functions
Own and execute a data-driven growth strategy within your assigned market, building a pipeline of engaged primary care practices/hospitals and increasing provider participation.
Meet with PCPs, hospitals, clinic administrators, case managers, and referral coordinators to educate them on our behavioral health services, remove adoption barriers, and drive patient referrals.
Develop tailored engagement plans for high-priority practices, ensuring consistent follow-up and relationship-building to support long-term partnerships.
Maintain timely and accurate documentation of market activities conducted.
Achieve growth and engagement targets, including increasing provider referrals, onboarding new clinics, and expanding our presence in key regions.
Partnership & Implementation
Lead market implementation efforts for new partnerships, managing workstreams related to provider onboarding, training, and workflow integration.
Serve as the primary point of contact for assigned clinics and hospitals, maintaining regular check-ins and troubleshooting any operational challenges to ensure seamless collaboration.
Partner with Author’s Market Operations team to support patient outreach and engagement.
Develop and deliver training sessions and presentations for a variety of clinical and administrative audiences.
Identify opportunities for process improvements to enhance the provider experience and increase patient access to behavioral health services.
Market Expertise & Collaboration
Serve as the subject matter expert for your market, providing insights on local healthcare dynamics, competitive landscape, and referral trends.
Collaborate cross-functionally with internal teams, including Growth, Field Operations, and Clinical Operations, to refine market strategies, conduct partner outreach, and support overall company expansion.
Bring creative solutions to the table when challenges arise—we’re a startup, after all!
Required Education And Experience
3-5 years of experience in healthcare (behavioral health or primary care experience is a bonus!).
Additional experience in sales, healthcare sales, customer success, customer experience, or project management.
Excellent communication and interpersonal skills.
Ability to rapidly learn and adapt to different environments.
Proficiency with Google Slides, Sheets, Docs required.
Bilingual (Spanish-English) required.
Work Environment
Employees will occasionally work from their homes, utilizing virtual tools and software to manage tasks, communicate with team members, and complete administrative duties. Their home work environment should be free from distractions and loud noises. In addition to remote work, employees will also be required to drive to clients in healthcare environments, providing in-person services and support as needed (up to 100% of time).
Physical Demands
This role requires sitting for extended periods of time in front of a computer screen. The role must be able to lift up to twenty five pounds and stand for lengthy periods of time. Additionally, this role will require periods of driving for consecutive hours to client locations.
Travel
Up to 100% of time spent in the field locally or within driving range, and up to 20% overnight travel.