Market Development Lead

About the role

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Responsibilities

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

Requirements

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Qualifications

• B.A. preferred.