Market Development Lead

About the role

Since 1869, we've connected people through food they love. We're stewards of amazing brands like Campbell's, Cape Cod, Chunky, and many others. As a Market Development Lead (MDL), you'll make a difference every day. Supported to build a rewarding career with opportunities to grow, innovate, and inspire.

Responsibilities

• Build collaborative relationships with Independent Distributor Partners (IDPs) to support customer service, sales growth, and local market success.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Requirements

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Qualifications

• Bachelor’s degree preferred.

Skills

• Excellent communication and interpersonal skills.
• Strong organizational and problem-solving abilities.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with CRM tools and data analysis.

Benefits

• Medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time along with paid time off and holiday pay.
• Free access to the fitness center if in WHQ.
• Access to on-site day care (operated by Bright Horizons) and company store.
• “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• A variety of Employee Resource Groups (ERGs) to support employees.

Pay

The target base salary range for this full-time, salaried position is between $67,000-$92,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Schedule

Flexible hours based on business and retailer needs.