Market Development Lead

About the role

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands like Campbell's, Cape Cod, Chunky, and many others. As a Market Development Lead (MDL), you'll play a crucial role in driving market growth and execution.

Responsibilities

• Build collaborative relationships with Independent Distributor Partners (IDPs) to support customer service, sales growth, and local market success.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Requirements

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Qualifications

• Bachelor’s degree preferred.

Skills

• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with CRM tools and business analytics.

Benefits

• Medical, dental, short and long-term disability, AD&D, and life insurance.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time and paid time off.
• Holiday pay.
• Access to on-site day care (operated by Bright Horizons).
• Company store.
• “Campbell’s Cares” program matching employee donations and/or volunteer activity up to $1,500 annually.
• A variety of Employee Resource Groups (ERGs) to support employees.

Pay

The target base salary range for this full-time, salaried position is between $67,000-$92,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Schedule

Flexible schedule based on business and retailer needs.