Market Development Lead ($105,000 - $150,000 + Equity) at Windfall Data, Inc.

About the role

The Market Development Lead position is a unique opportunity to lead the transition from a traditional SDR model to a cutting-edge, marketing-driven AI-assisted outreach engine at Windfall Data, Inc.

Responsibilities

• Build and optimize AI-powered Outreach sequences using tools like Artisan, Claude, and HubSpot to personalize high-volume engagement and quality messaging.
• Own the end-to-end pipeline generation process for inbound leads, field events, and AI-sourced accounts to secure qualified sales meetings.
• Collaborate closely with Sales and RevOps to provide actionable feedback on lead conversion and refine the overall go-to-market feedback loop.

Requirements

• Has 1–3 years of proven experience in sales development, inside sales, or growth marketing with a consistent track record of quota attainment.
• Possesses exceptional written communication skills and a deep curiosity for how AI tools can enhance human persuasion and outreach quality.
• Is highly proficient with GTM technology stacks including Salesforce, Outreach, and emerging AI prospecting platforms like Clay or Artisan.

Qualifications

• Strong understanding of AI and its application in marketing and sales.
• Experience with CRM systems and marketing automation tools.
• Ability to manage multiple projects and priorities effectively.

Skills

• Exceptional written communication skills.
• Deep curiosity for how AI tools can enhance human persuasion and outreach quality.
• Proficiency with GTM technology stacks including Salesforce, Outreach, and emerging AI prospecting platforms like Clay or Artisan.

Benefits

• Competitive salary range of $105,000 - $150,000 plus equity.
• Opportunity to shape a newly created function reporting directly to the VP of Marketing.
• Clear career paths into Sales, RevOps, or GTM Engineering.

Pay

$105,000 - $150,000 + Equity

Schedule

Full-time