Market Development Executive
About The Job
This role profile is a blend of both the job description and person specification and clearly demonstrates the relationship between specific tasks and personal attributes. It is not exhaustive but is intended to give an overview of the role which will naturally change from time to time in line with business requirements.
Company Description
Favorite Healthcare Staffing is the nation’s premier provider of healthcare professionals, offering a full range of per diem, allied health, contract, travel assignments, as well as permanent placement opportunities. Favorite continues to set the industry standard for quality, service, and integrity in healthcare staffing and services.
Position Details
Primary Focus: New business (Acute, LTC, non-acute - clinics, urgent care, etc.) with a specific focus on accounts that have not billed in 12+ months.
Responsible for market (territory) growth based on focus areas: Direct Hire, Acute, Long-term care, Non-acute (clinics, urgent care, etc.), including necessary RFPs and responses, Exclusive MSP/VMS.
Account Management and Support: Accounts >12 months supported by AM, PM, Ops Directors including pump calls. Visits to current accounts in market as requested for support and/or when in the geography (while retaining primary new business focus).
Knows and delivers sales (closed business) in all service lines and strategically aligns to the partners’ needs.
Sales and Market Knowledge: Selling everything, including MSP/VMS. MSP/VMS can be sold to accounts under 12 months. Intimate knowledge of assigned market including: Demand, Fulfillment capacity, Areas of strategic growth opportunity, Needs/direction of the business in alignment with the 5-year plan.
Going beyond transactional sales by prioritizing authentic relationships and shared success with our partners.
RFP Management and Support: Monitoring and securing of RFP opportunities for assigned market. RFP narrative build-out support and review. Supports RFP responses for assigned market. Seeks out and secures new RFP opportunities.
Collaboration and Partnership Development: Collaboration with RVP of government development on securing government sector opportunities in assigned market. Works collaboratively with contracts and rates on terms redline process. Collaboration with Account Managers, Project Managers, Managed Services, and recruiting teams to diversify the business through market development.
Strategic Sales Approach: Right-shift mentality to grow prospect through the sales process by aligning with the partner’s needs and moving from transactional opportunity to strategic opportunity. Secures new business opportunities and sees transactions through to completion.
Brand Representation: Representation of Acacium and Favorite brand, including messaging of partnership ethos. Maintains necessary branding collateral utilizing approved branded campaign materials provided by the advertising & branding team.
Rate Management and Analytics: Manages and creates necessary rate alignment utilizing internal analytics tools and partners with PM and Ops leaders for success.
Required Skills, Qualifications, And Experience
Bachelor's degree in Business Administration, marketing, economics, or related field is required.
Proven track record of driving business growth through market development initiatives.
Experience in building strategic partnerships with other companies, vendors, or organizations.
Strong knowledge of market research and demonstrated ability to close deals.
Excellent communication and presentation skills.
Strong negotiation skills.
Pioneered ability to build and nurture relationships with external partners and key stakeholders.
Desired Skills, Qualifications, And Experience
Master's degree (e.g., MBA or Master's in Marketing, Strategy, or related field is preferred).
5-7 years of sales or healthcare staffing industry experience preferred.
Certification in sales, business development, or project management a plus.