Market Development Director

The Role

The Market Development Director at Oceans Behavioral Hospital Permian Basin is responsible for developing and implementing a strategic community education plan. The role involves coordinating programs for new and existing hospital services, conducting educational research, evaluating market reactions to advertising programs, supervising Community Education Liaisons, and ensuring the department operates effectively.

Responsibilities

• Identify opportunities within the market to develop a marketing plan that generates referrals to the hospital’s inpatient and outpatient programs and services.
• Manage the Market Development staff and collaborate with the Hospital Administrator and HRD on recruitment, onboarding, training, managing performance and retention activities.
• Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
• Ensure the department is operating as expected through field rides with liaison staff, making facility/referral site visits, and reviewing reports/data to ensure plans are being executed effectively.
• Maintain involvement in community service organizations to ensure community awareness of the hospital’s services and support of behavioral health needs.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process, and patient and referral source satisfaction.
• Determine and oversee goal setting process and assess performance of staff against goals/targets.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business administration, or communications or equivalent experience.
• Minimum of five (5) years healthcare business development experience, including experience in leader or supervisor roles.
• Formal sales training including demonstrated healthcare sales experience preferred.
• Knowledge of hospital operations and psychiatric programs preferred.
• Strict adherence to all corporate compliance policies, which includes code of conduct and code of ethics.
• Strong leadership skills with the ability to set goals and targets for staff.
• Passes age/disability/cultural sensitivity skills test, probationary and annual monitor.
• Demonstrates knowledge of growth and development.
• Communicates in age/disability/culturally sensitive manner to patients, patient's families, and referral sources.
• Must successfully complete CPR certification and an Oceans approved behavioral health de-escalation program.

Qualifications / Skills

• Knowledge of hospital operations and psychiatric programs preferred.
• Strict adherence to all corporate compliance policies, which includes code of conduct and code of ethics.
• Strong leadership skills with the ability to set goals and targets for staff.
• Passes age/disability/cultural sensitivity skills test, probationary and annual monitor.
• Demonstrates knowledge of growth and development.
• Communicates in age/disability/culturally sensitive manner to patients, patient's families, and referral sources.
• Must successfully complete CPR certification and an Oceans approved behavioral health de-escalation program.

Work Environment

This position can be high-paced and stressful; must be able to cope mentally and physically to the atmosphere. This person might sometimes experience disagreeable odors, sights, and/or unpredictable patient behavior. Work requires spending approximately 80% of time traveling and working in the field.