Market Development Director

About the role

At Oceans Behavioral Hospital Permian Basin, healing is our focus. We are passionate about helping adults and seniors manage the challenges associated with anxiety, depression and other mental health issues. Utilizing proven, innovative and progressive therapies, our qualified professionals strive to promote long-term wellness through a range of inpatient and outpatient psychiatric counseling and treatment options.

Responsibilities

• Develop and implement the strategic community education plan.
• Coordinate programs for new and existing hospital services to the community.
• Conduct educational research to determine the need of new services and provide administration with summaries and recommendations pertaining to these evaluations.
• Coordinate the production and placement of advertisements and evaluate market reactions to advertising programs and marketing campaigns.
• Supervise Community Education Liaisons.
• Ensure all duties are done in accordance with Joint Commission, Federal and State regulations, Oceans' policies and procedures and Performance Improvement Standards.
• Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital’s inpatient and outpatient programs and services.
• Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities.
• Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
• Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively.
• Maintain involvement in community service organizations to ensure community awareness of the hospital’s services and support of behavioral health needs.
• Collaborate with Support Center marketing on facility specific and market wide strategies.
• Provide feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction.
• Determine and oversee goal setting process and assess performance of staff against goals/targets.