Market Development Director

Compensation: $90,000 - 120,000 + bonus structure. Travel: 50% remote, 50% within the greater DMV area.

About the role

The Manager of Partnerships serves as a pivotal liaison, fostering and strengthening relationships between a healthcare system, a hospital and its physicians, criminal-justice and other community partners. This role enhances communication, collaboration, and referral networks to drive organizational growth and improve patient care.

Reports directly to the SVP of Sales & Marketing and indirectly to the Area Vice President and Regional Director of Operations. Maintains a referral-development network across the region and collaborates with physicians, key accounts, criminal-justice partners, community-outreach organizations, associations, field teams, and home-office personnel.

Responsibilities

• Develop new referral relationships and nurture existing ones by establishing high clinical credibility, articulating the BHG value proposition, and presenting solutions.
• Track and analyze referral data to identify trends, measure performance, and optimize referral strategies.
• Work closely with regional operations leaders to align priorities and synchronize sales and operations for success.
• Grow referrals and admissions within the territory by presenting key service lines, activating referral pathways, and achieving minimum KPIs.
• Collaborate with intake coordinators, clinical staff, and operations teams to ensure a seamless referral process aligned with business goals.
• Identify, report, and resolve issues related to referrals and the referral process.
• Create, manage, and execute territory plans.
• Meet minimum critical call-activity KPIs through in-person and virtual meetings, group in-services, and trade-show attendance.
• Submit timely documentation (within 24–48 hours) in the CRM and maintain accurate records on prospective or active customer accounts.
• Prepare and present quarterly strategic plans on top A and B accounts that will have the biggest impact on growth.
• Complete (or oversee completion of) assigned tasks and projects in a timely manner.
• Demonstrate the belief that addiction is a brain disease, not a moral failing, and show hope, respect, and caring in all interactions.
• Comply with all federal, state, and local regulatory-agency requirements, accrediting-agency standards, and laws governing healthcare referral relationships (HIPAA, STARK, etc.).

Requirements

• Bachelor’s degree required; Marketing or Business degree preferred.
• Five combined years of healthcare, business sales, and/or clinical experience in a private, public, government, or military environment.
• Demonstrated ability to serve as a healthcare referral-development professional who is engaging, focused, and credible, with sensitivity to the unique requirements of an organization committed to excellence in patient care.
• Strong interpersonal skills and ability to collaborate, communicate, and manage effectively at all levels of the organization.
• Strong organizational skills and a high degree of engagement.
• High tolerance for ambiguity and ability to build and develop initiatives from scratch—entrepreneurial mindset.
• Strong problem-solving and creative skills; ability to make sound decisions based on accurate and timely analyses.
• Experience calling on complex health systems desired.
• CRM experience preferred.
• Substance-Use or Opioid-Use Disorder experience a plus.
• Experience interfacing with criminal-justice systems a plus.

Benefits

• Generous paid time off, holidays, and personal-needs days.
• Flexible schedules with early-in/early-out hours, no nights, and no Sundays.
• Role-based training and advancement opportunities.
• Three comprehensive benefits programs covering health, life, vision, and dental insurance.
• Tuition reimbursement and 401K plan with discretionary match.
• Competitive pay, quarterly bonuses, and incentives for certifications or licenses.
• Exclusive discounts on various services and entertainment options.
• Employee Assistance Program and self-care series.