Market Brand Manager WF/WW

About the role

Vita Brands, a division of Fiskars Group, seeks a dynamic Brand Manager to lead the strategic direction of iconic brands such as Waterford, Wedgwood, Royal Doulton, and Royal Albert in North America. The role involves developing and executing comprehensive annual brand plans, analyzing market trends, and collaborating with cross-functional teams to drive business growth and sustain market leadership.

Responsibilities

• Lead the creation and execution of comprehensive annual brand plans, ensuring alignment with global strategies and local market needs.
• Analyze market trends, consumer insights, and competitive activities to craft strategies that enhance brand positioning and market share.
• Collaborate closely with cross-functional teams to deliver integrated and consistent brand messaging across all channels.
• Oversee local media strategies and manage PR activities to achieve impactful collaborations and media presence.
• Support product assortment planning to meet the unique demands of local markets and align with global brand objectives.
• Develop high-quality materials and training content to support retail and wholesale partners, ensuring excellence in brand representation.

Requirements

The ideal candidate should have over 5 years of experience in brand management within wholesale environments, preferably in large international organizations. They must hold a Bachelor’s degree in Marketing, Business Administration, or a related field and possess a proven track record of delivering impactful results.

Qualifications

A Bachelor’s degree in Marketing, Business Administration, or a related field is required. Experience in dynamic, fast-paced environments and the ability to manage multiple brands and stakeholders with confidence are essential.

Skills

Data-driven decision making, strategic thinking, and a practical, hands-on approach are key. Exceptional communication skills and a creative vision that drives innovative marketing campaigns are also crucial.

Benefits

• Competitive Compensation
• Health and Wellness Programs
• Work-Life Balance Policies
• Professional Development Opportunities
• Future Planning and Retirement Contributions
• Employee Support Services
• Inclusive and Diverse Environment
• Recognition and Rewards
• Employee Discounts

Pay

$120,000 - $135,000 annually

Schedule

Hybrid work environment with in-office collaboration on Tuesdays and Wednesdays and remote work on Mondays, Thursdays, and Fridays.