Market Account Executive
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. The Salt Lake City market features five stations — K-Bull 93 (KUBL) #1 For New Country, Power 94.9/101.9 (KENZ) Utah’s New Hit Music, B98.7 (KBEE) Today’s Hits and Yesterdays Favorites, KBER 101.1 (KBER) Utah’s Rock Station, and 860 KKAT Utah’s Talk Station — reaching a million listeners weekly.
About the role
As a Market Account Executive, you will successfully manage relationships with dozens of local and regional businesses as their marketing and advertising subject-matter expert. You will identify and create new business opportunities, provide marketing solutions to help customers achieve their goals, and strategically plan and implement initiatives to meet personal, company, and corporate directives. Achieving budgeted revenue targets is the minimum expectation of performance.
Responsibilities
- Able to create and identify client business needs by gaining a deep understanding of their goals, objectives, processes, and external environment, including key market and consumer trends, to proactively develop customized marketing solutions to meet client objectives.
- Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client.
- Ability to negotiate and close business that drives revenue results and fosters long-term client relationships, regardless of medium or platform.
- Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge, staying relevant and current with industry advertising opportunities for your clients.
- Represent the full suite of products and services as marketing solutions to new and existing clientele, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
- Appropriately manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of successful sales agreements. Assist in the development of creative messaging, regardless of platform.
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to maintain a full pipeline of sales prospects at all times.
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
- Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success.
Requirements
- 1+ year(s) of B2B client-facing or outside sales experience required.
- 1-3+ years of media or advertising sales experience preferred (not required).
- Bachelor's degree in business, marketing, or related field is preferred (not required).
- Proficient in Microsoft Office suite, social networking platforms, and CRM tools.
- Excellent communication skills.
- Passion for developing new business relationships in an outside sales role.
- Enjoy presenting to clients about sales opportunities and post-sale successes.
- Strong understanding of lead generation and ability to connect with viable prospects.
- Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.
- Self-motivating and entrepreneurial spirit.
- Positive and friendly with a willingness to collaborate.
- High energy and passion for sales.
- Flexible, creative, and curious.
- Digitally savvy.
Benefits
- Competitive pay.
- Medical, Dental & Vision Insurance coverage.
- 401K with company match.
- Paid Vacation & Holidays.
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program.