Market Account Executive
CUMULUS MEDIA · Memphis, TN · 1 mo ago
On-siteBusiness DevelopmentFull-time
We need to output HTML fragment with sections: About the role? The posting includes Company Overview, Position Overview, Key Responsibilities, Qualifications, Pay Range, What We Offer (benefits). We must not repeat job title as heading. Use for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly.
We have Company Overview (could be About the role? maybe "About the role" or "Company Overview"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should use those headings if content exists.
We have Company Overview: could go under "About the role"? Probably yes. Position Overview also could be part of About the role. We'll combine.
Responsibilities: we have Key Responsibilities (list). We'll output
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly.
We have Company Overview (could be About the role? maybe "About the role" or "Company Overview"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should use those headings if content exists.
We have Company Overview: could go under "About the role"? Probably yes. Position Overview also could be part of About the role. We'll combine.
Responsibilities: we have Key Responsibilities (list). We'll output Responsibilities
then - each bullet.
Qualifications: we have Qualifications list. Use
Qualifications
then .
Skills: maybe we can extract from qualifications: strong communication, self-motivating, etc. But we should not invent. Could create Skills section if there is explicit skills list. The qualifications include many skill-like items. But we could put them under Qualifications. The instruction: prefer few substantive sections over many thin ones. So we can combine qualifications and skills into one Qualifications section. Or we could have Qualifications and Skills separate if there is distinct content. The posting includes "Qualifications" bullet list with items like experience, degree, driver's license, passion, lead generation, comprehension of sales metrics, excellent communication skills, self-motivating, high energy, flexible, creative, curious, digitally savvy. That's both qualifications and skills. We'll put under Qualifications.
Pay: we have Pay Range USD $3,000.00 - USD $5,000.00 /Hr. plus description. So we need Pay section.
Benefits: we have What We Offer list: commission-based, medical/dental/vision, 401K, paid vacation, parental leave, life insurance, disability, wellness, employee referral bonus. So Benefits section.
Schedule: not mentioned. So we omit Schedule.
We must not include boilerplate like EEO, application instructions, etc.
We must preserve all substantive information. So include company overview text, position overview text, responsibilities text, qualifications text, pay text, benefits text.
We need to format as HTML fragment: use for each section heading, then
for prose,
- for lists.
We need to avoid repeating job title. Not needed.
We need to ensure we don't include headings with empty content.
Let's extract prose:
Company Overview: "Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com."
Position Overview: "The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services."
We could combine these two paragraphs under About the role heading.
Responsibilities: list items from "Key Responsibilities & Qualifications" but actually that heading includes responsibilities and qualifications combined? The text after that heading seems to be responsibilities (a long run-on sentence). Let's parse:
"Key Responsibilities & Qualifications Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectivesDeliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the clientAbility to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platformCommitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clientsRepresent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programmingAbility to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platformExcel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all timesFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysisCollaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success"
It seems like a list of responsibilities but missing punctuation. We need to split into sensible bullet points. We can infer each sentence starts with a verb: Able to create..., Deliver and Develop..., Ability to negotiate..., Commitment..., Represent..., Ability to appropriately manage..., Excel at prospecting..., Follow all..., Collaborate, create,...
We'll create bullet points accordingly.
Qualifications: list after "Qualifications". The text:
"Qualifications 1-3 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.Bachelor's degree in business, marketing or related field preferred, but not required.Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.Strong understanding of lead generation and ability to connect with viable prospects.Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.Excellent communication skills.Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.High energy and passion for sales.Flexible, creative and curious.Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred."
We need to split into bullet points.
Pay: "Pay Range USD $3,000.00 - USD $5,000.00 /Hr. Pay Range The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions"
We need to preserve that.
Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program"
We need to split.
Now produce HTML.
We'll have:
About the role
Company overview paragraph.
Position overview paragraph.
Responsibilities
- Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives.
- Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client.
- Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform.
- Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients.
- Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming.
- Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform.
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times.
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.
- Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success.
Qualifications
- 1-3 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.
- Bachelor's degree in business, marketing or related field preferred, but not required.
- Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.
- Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.
- Strong understanding of lead generation and ability to connect with viable prospects.
- Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.
- Excellent communication skills.
- Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.
- High energy and passion for sales.
- Flexible, creative and curious.
- Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred.
Pay
Pay Range USD $3,000.00 - USD $5,000.00 /Hr. The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions.
Benefits
- Commission-based organization with uncapped earning potential and guaranteed income in year one of employment.
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
- Medical, Dental & Vision Insurance coverage.
- 401K with company match.
- Paid Vacation, Sick & Holiday time off.
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program.
Qualifications
then- .
Skills: maybe we can extract from qualifications: strong communication, self-motivating, etc. But we should not invent. Could create Skills section if there is explicit skills list. The qualifications include many skill-like items. But we could put them under Qualifications. The instruction: prefer few substantive sections over many thin ones. So we can combine qualifications and skills into one Qualifications section. Or we could have Qualifications and Skills separate if there is distinct content. The posting includes "Qualifications" bullet list with items like experience, degree, driver's license, passion, lead generation, comprehension of sales metrics, excellent communication skills, self-motivating, high energy, flexible, creative, curious, digitally savvy. That's both qualifications and skills. We'll put under Qualifications.
Pay: we have Pay Range USD $3,000.00 - USD $5,000.00 /Hr. plus description. So we need Pay section.
Benefits: we have What We Offer list: commission-based, medical/dental/vision, 401K, paid vacation, parental leave, life insurance, disability, wellness, employee referral bonus. So Benefits section.
Schedule: not mentioned. So we omit Schedule.
We must not include boilerplate like EEO, application instructions, etc.
We must preserve all substantive information. So include company overview text, position overview text, responsibilities text, qualifications text, pay text, benefits text.
We need to format as HTML fragment: use
- for lists.
We need to avoid repeating job title. Not needed.
We need to ensure we don't include headings with empty content.
Let's extract prose:
Company Overview: "Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com."
Position Overview: "The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services."
We could combine these two paragraphs under About the role heading.
Responsibilities: list items from "Key Responsibilities & Qualifications" but actually that heading includes responsibilities and qualifications combined? The text after that heading seems to be responsibilities (a long run-on sentence). Let's parse:
"Key Responsibilities & Qualifications Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectivesDeliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the clientAbility to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platformCommitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clientsRepresent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programmingAbility to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platformExcel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all timesFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysisCollaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success"
It seems like a list of responsibilities but missing punctuation. We need to split into sensible bullet points. We can infer each sentence starts with a verb: Able to create..., Deliver and Develop..., Ability to negotiate..., Commitment..., Represent..., Ability to appropriately manage..., Excel at prospecting..., Follow all..., Collaborate, create,...
We'll create bullet points accordingly.
Qualifications: list after "Qualifications". The text:
"Qualifications 1-3 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.Bachelor's degree in business, marketing or related field preferred, but not required.Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.Strong understanding of lead generation and ability to connect with viable prospects.Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.Excellent communication skills.Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.High energy and passion for sales.Flexible, creative and curious.Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred."
We need to split into bullet points.
Pay: "Pay Range USD $3,000.00 - USD $5,000.00 /Hr. Pay Range The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions"
We need to preserve that.
Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program"
We need to split.
Now produce HTML.
We'll have:
About the role
Company overview paragraph.
Position overview paragraph.
Responsibilities
- Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives.
- Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client.
- Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform.
- Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients.
- Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming.
- Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform.
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times.
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.
- Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success.
Qualifications
- 1-3 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.
- Bachelor's degree in business, marketing or related field preferred, but not required.
- Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.
- Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.
- Strong understanding of lead generation and ability to connect with viable prospects.
- Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.
- Excellent communication skills.
- Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.
- High energy and passion for sales.
- Flexible, creative and curious.
- Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred.
Pay
Pay Range USD $3,000.00 - USD $5,000.00 /Hr. The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions.
Benefits
- Commission-based organization with uncapped earning potential and guaranteed income in year one of employment.
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
- Medical, Dental & Vision Insurance coverage.
- 401K with company match.
- Paid Vacation, Sick & Holiday time off.
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program.
for each section heading, then
for prose,
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