Marcus by Goldman Sachs, Digital Marketing Manager – Aggregator Marketing Lead, Associate - New York

About the Role

Marcus Deposits is one of the leading and fastest growing online banks. The acquisition marketing team drives new customer acquisition through digital media channels efficiently and at scale, while managing and optimizing the customer experience from site visit to account application for Marcus high-yield savings accounts and certificates of deposit products. The team is performance-driven and focused on operational excellence.

As an Associate on the acquisition marketing team, you will own the "aggregator" marketing channel—managing relationships and advertising placements on financial resource and comparison websites. You will drive new customer acquisition through these partners by owning the end-to-end strategy, planning, execution, optimization, budget management, analysis, and reporting for the channel. You will also help the team stay current with industry trends and customer expectations to incorporate them into the optimization plan. This role involves close collaboration with Product, Pricing, Legal & Compliance, Analytics, and Tech teams.

Responsibilities

• Own and grow the aggregator/affiliate marketing channel, managing day-to-day relationships with financial resource and comparison websites.
• Deploy channel budget against business goals and negotiate placements, rates, and commercial terms with aggregator partners.
• Develop, in coordination with other marketing team members, short- and long-term aggregator channel strategy to drive new customer acquisition.
• Manage partner listings, rate table accuracy, and product positioning across aggregator sites to ensure competitiveness and compliance.
• Oversee the marketing deliverable cycle, including planning, creative and offer briefing, implementation, monitoring, optimization, analysis, and reporting.
• Partner closely with Legal & Compliance to ensure all placements, disclosures, and advertised terms meet regulatory requirements.
• Lead day-to-day operations of the aggregator channel and maintain a high standard of operational excellence.
• Review and analyze channel and partner performance on a daily, weekly, and monthly basis; develop and maintain reporting dashboards and conduct deep-dive analysis as needed.
• Provide recommendations for new opportunities to drive traffic and account growth through new partners and placements.

Qualifications

• Bachelor’s degree in a relevant field (required).
• 3-5 years of general digital marketing experience.
• Experience with affiliate, aggregator, partnership, or comparison-shopping marketing channels strongly preferred.
• Familiarity with affiliate networks, tracking platforms, attribution tools, and pricing models such as CPA, CPC, CPL.
• Strong commercial instincts and negotiation skills for managing partner rates, placements, and contracts.
• Comfort and experience working within a highly regulated environment, partnering with Legal & Compliance on advertising disclosures and approvals.
• Ability to thrive in a fast-paced environment and manage multiple partners/campaigns simultaneously.
• Strong analytical skills—ability to quickly analyze and report on KPIs for digital marketing channels.
• Excellent communication, presentation, and relationship-management skills.
• Strong problem-solving and project management skills.
• Experience with digital marketing and analytics platforms (e.g., Google Analytics, Adobe Analytics, GMP/CM360, SA360, Google Ads).
• Proficiency with Microsoft Excel (macros, pivot tables, etc.) and PowerPoint.

About Marcus by Goldman Sachs

Marcus by Goldman Sachs is the online consumer banking business of Goldman Sachs, offering high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Combining Goldman Sachs’ 150+ years of expertise with intuitive digital experiences, Marcus focuses on value, transparency, and simplicity for its millions of customers. Recognized as the largest pure online bank, Marcus delivers a fully digital experience without physical branches.