Managing Executive Director, Digital Performance

New York based role with a hybrid schedule requiring a minimum of three days per week in-office.

About the Role

As the Managing Executive Director, Digital Performance, you will lead strategies across planning and activation that deliver on client business objectives while pushing them into new territories. You’ll work at the intersection of data, media, and creative to drive strategic and innovative solutions for a large-scale client, focusing on performance media related to acquisition, retention, and growth. This includes refining systematic and strategic approaches across Paid Digital, Search, Affiliate Marketing, and Social channels.

Responsibilities

• Serve as the key point of contact for the client, internal Hearts & Science teams, creative agencies, OM center, and external media/data partners to drive integration, delivery, and best-in-class performance media activation.
• Develop, own, and expand relationships with internal and cross-agency partners as well as key strategic partners (Google, Amazon, Meta, etc.) to drive excellence in performance and overall program management.
• Operate as a performance media subject matter expert to ensure teams and processes adhere to high standards, best practices, and maintain expertise.
• Work closely with Strategy, Marketing Science, and Analytics teams to ideate on innovation and capability development in the performance media space.
• Monitor the landscape for new partners and technologies to enhance media capabilities.
• Advocate for data-driven decision-making by leveraging multiple data sources to increase customer acquisition and engagement.
• Understand the client’s marketing platform tools, capabilities, and data to advise on improving ROI.
• Act as a transformation agent to improve clients’ digital and performance media strategy and execution.
• Drive innovation in custom algorithms powered by machine learning, voice, and emerging media technologies.
• Foster a culture of continual learning, ensuring team members feel supported, challenged, and aligned with performance media best practices.
• Lead and develop high-performing teams, integrating them with cross-agency teams while upskilling them in Performance Media channels.
• Maintain a collaborative spirit, encouraging teamwork and problem-solving across titles.
• Coach direct reports to deliver to the highest standards and provide additional management support where necessary.
• Challenge the status quo to identify improvements in process, structure, and program execution.
• Establish and maintain effective client relationships, gaining their trust and respect while considering future trends in performance media.

Qualifications

• 12+ years of media experience, preferably at an agency or consulting firm.
• Track record of driving digital customer growth and revenue across paid media platforms for B2C and B2B brands.
• Demonstrated ability to develop and execute strategic media plans for large, complex organizations.
• Strong people leadership, guiding teams through change, talent development, and culture-building.
• Proven experience building and developing high-performing teams.
• Expertise in using data analytics to provide customer insights, drive innovation, and improve efficiency.
• Functional and technical knowledge required to deliver in this role.
• Strong project management and interpersonal skills, with the ability to take initiative in a fast-paced, multi-priority environment.
• Ability to captivate clients and lead them through transformation.
• Creative problem-solver with an entrepreneurial spirit.
• Deep understanding of media advertising and marketing technology.

Pay

$150,000.00 - $255,000.00 per year.