Jobs · Marketing · New York

Managing Editor, Editorial & Content Strategy

Vialto · New York, NY · 1 wk ago
Marketing$180/hrFull-time

Job Description

We are seeking a Managing Editor, Editorial & Content Strategy to serve as both the editorial leader and operational hub of our Brand & Content function.

Reporting to the VP, Brand & Content, this role owns content excellence across all channels—translational, blog, social, podcast, video, client communications, and regional content—ensuring every asset reflects brand voice, messaging, and audience needs.

Responsibilities

  • Editorial leadership and content excellence

    • Set and uphold editorial standards across all content channels—website, blog, social, podcast, video, client communications, and regional content—ensuring every asset reflects brand voice, messaging, and audience needs.
    • Own and continuously evolve the editorial style guide, voice and tone standards, and content principles that govern quality organization-wide.
    • Serve as the final editorial reviewer for high-profile and high-impact content, with authority over messaging consistency and narrative integrity.
    • Guide, coach, and support content creators, editors, and contributors across the organization—working through influence rather than direct management—to foster a culture of editorial rigor and continuous improvement.
    • Establish governance frameworks, review processes, and approval workflows that scale quality without creating bottleneck.
  • Content strategy and digital experience

    • Partner closely with the Senior Manager, Content Strategy to translate content priorities, messaging frameworks, and audience needs into actionable editorial and digital content plans.
    • Shape how strategic topics are expressed across channels, adapting messaging into compelling narratives, content structures, and digital experiences that align thought leadership, portfolio marketing, and brand content.
    • Develop and evolve content models, page frameworks, and approaches to digital content that support consistency, usability, discoverability, and engagement.
    • Partner with Digital Experience, Marketing Technology, and technical teams to ensure content strategy informs digital experiences and content presentation.
    • Ensure content is structured and optimized for digital consumption, including SEO, AEO, AI-assisted discovery, and emerging search behaviors.
    • Support website redesigns, content audits, content migrations, and other major digital content initiatives.
  • Content programs and operations

    • Lead key content programs, including blog, newsletter, and regional alert programs, ensuring strategic alignment, consistent execution, and ongoing optimization.
    • Manage editorial calendars, content pipelines, and content requests, balancing competing priorities across stakeholders and programs.
    • Design, manage, and continuously improve content workflows from ideation through publication, including intake, prioritization, approvals, production timelines, and publishing handoffs.
    • Develop and maintain templates, briefs, workflows, and operating procedures that support efficient and scalable content development.
  • Content development

    • Lead development of high-priority and high-visibility content, including reports, executive bylines, keynote presentations, flagship assets, and other strategic deliverables.
    • Conduct SME interviews, shape narratives, and write or edit content from concept through final delivery.
    • Provide developmental editing, copy editing, and proofreading support across a wide range of content types.
    • Develop content briefs, copy decks, page-level content approaches, and derivative assets that extend the value of core content.
  • Governance, performance, and stakeholder engagement

    • Establish guidelines and best practices for the responsible use of AI in content creation, editing, and optimization; ensure AI-assisted outputs meet brand and quality standards through appropriate human oversight.
    • Monitor evolving AI technologies and search behaviors, incorporating emerging best practices into content strategy and governance.
    • Partner with Legal and Compliance teams to establish content review standards and workflows for regulated or sensitive topics, balancing speed to market with risk management.
    • Collaborate with the Digital Experience team to monitor content performance and apply insights to improve content effectiveness across formats and channels.
    • Present editorial plans, performance insights, and recommendations to leadership; act as a trusted advisor on messaging, content effectiveness, and editorial standards.

Qualifications

  • 10+ years of experience in editorial, content strategy, content marketing, or related roles within a B2B, professional services, or enterprise environment.
  • Proven success leading editorial programs, content initiatives, and cross-channel content strategies across multiple stakeholders and audiences.
  • Exceptional writing, editing, and storytelling skills, with a strong command of tone, voice, and editorial standards.
  • Demonstrated expertise in digital content strategy, including content architecture, content modeling, and content optimized for modern digital experiences.
  • Solid understanding of SEO, AEO, AI-driven search, content discoverability, content performance metrics, and data-informed content optimization principles.
  • Demonstrated success managing editorial workflows, content operations, and complex content programs from ideation through publication.
  • Exceptional project management and prioritization skills, with the ability to manage competing priorities in a fast-paced, matrixed environment.
  • Demonstrated ability to influence without authority, build alignment across functions, and work effectively with senior stakeholders, global teams, agencies, and content contributors.
  • Experience working with global teams and adapting content approaches for international audiences; flexibility to collaborate across time zones, particularly with teams in Europe and India.
  • Experience with AI-assisted content tools and governance practices, with a track record of establishing responsible AI use in a content environment.

Additional Information

This is a full-time regular position.

This is a hybrid role.

Location: New York

Compensation: $180-$190K. Individual salaries are based on education, geographic location, and alignment to the market data.

We are an equal opportunity employer that does not discriminate based on any legally protected status.

Please note, AI is used as part of the application process.

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