Content and Editorial Manager
Field Nation · Minnesota, United States · 3 wk ago
HybridMarketing$102k–$122k/yrFull-time
What You'll Get To Do
- Lead the creation and execution of Tier 1, brand-defining content including thought leadership, company announcements, executive messaging, and top-of-funnel demand content aligned to Product Marketing strategy.
- Own content creation, publishing, and governance across corporate social channels, ensuring messaging aligns with brand standards, approved narratives, and organizational risk posture.
- Design, implement, and continuously improve scalable content governance frameworks, including editorial standards, approval workflows, style guides, content tiering, and compliance checkpoints.
- Serve as the editorial authority for high-visibility and high-risk communications, acting as final approver for Tier 1 content and advising senior marketing and executive stakeholders on quality, tone, and reputational risk.
- Ensure consistency and cohesion of brand messaging across Product Marketing, Revenue Marketing, Corporate Communications, and external-facing channels.
- Mentor and guide content production resources, prioritizing efforts toward the highest-impact and highest-risk content initiatives.
- Own crisis and issue communications execution, maintaining response playbooks and partnering cross-functionally with Product Marketing, Legal, Executive Leadership, and PR to ensure timely, clear, and brand-aligned communications during sensitive situations.
Why This Role Is Important To Field Nation
Responsible for editorial quality, brand expression, and content governance across all owned and external-facing channels, this role ensures company content is clear, consistent, compliant, and aligned with the messaging and narrative defined by Product Marketing.
The person in this position will produce high-impact, brand-defining content, manage corporate social channels, and lead crisis and issue communications execution.
They will also own the systems, standards, and processes needed to scale content safely in a regulated B2B marketplace technology environment.
While Product Marketing defines messaging and narrative strategy, this role is accountable for how that narrative is expressed, governed, and activated across channels.