Managing Director, Product Marketing, News

About the role

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Responsibilities

• Define and lead the product marketing strategy for the core Times app, driving downloads, net-new registrations, and daily engagement among users.
• Develop go-to-market strategies for new features and lead high-impact campaigns, complemented by evergreen, multi-channel programs that convert news interest into sustained daily habits.
• Craft and test positioning strategies and messaging frameworks for the News product, including value-exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
• Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
• Develop retention strategies for existing users by identifying at-risk usage patterns and creating lifecycle campaigns (email, push, in-app) designed to re-habituate users before they reach a cancellation trigger.
• Use internal and external data to identify and size market opportunities, build audience segmentation strategies, and monitor performance dashboards to measure product and campaign health to refine go-to-market tactics.
• Act as a strategic bridge between product, newsroom, and marketing teams, influencing decisions and motivating cross-functional partners by preparing and delivering clear, persuasive presentations, including to the C-suite and masthead.
• Cultivate strong relationships with editors, journalists, and newsroom leadership, ensuring every product feature and go-to-market motion ladder up to the overarching brand narrative and reinforces The Times's reputation for journalistic excellence, trust, and community.

Qualifications

• 12+ years of related experience in marketing, product, or growth.
• 4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high-growth, app-centric, freemium subscription products.
• Experience with consumer mobile apps (iOS/Android), managing in-product and lifecycle campaigns to grow engagement.
• Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
• Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.
• Experience developing talent and managing a product marketing team.