Managing Director, Global Marketing Science Lead

About the role

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Location: New York | Reports To: EVP, Data and Technology Officer | Department: Data, Tech and Analytics | Position Type: Full Time

Responsibilities

External facing responsibilities

• Serving as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders.
• Building long-term senior client relationships that drive business growth, retention, and transformation.
• Leading enterprise marketing, data, measurement, or operating model transformations.
• Influencing strategic business decisions through data, measurement, customer insights, and growth strategies.
• Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
• Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.
• Identifying growth and innovation opportunities
• Leading executive-level business reviews and strategic planning sessions.
• Building bridges between disciplines within the agency, as well as external partners.

Internal facing responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader team.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
• Actively help to develop and grow Business Analytics offerings by contributing to POVs and exchanging knowledge with colleagues at OM DTA
• Stay on top of industry trends and developments by conducting research, engaging in training and attending industry events.
• Responsible for the revenue goals of Business Analytics

Required Skills

• Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
• Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations.
• Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
• Ability to identify growth opportunities through customer, market, and competitive insights.
• Experience connecting marketing investments to enterprise growth objectives.
• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Strong track record of proven leadership ability and impactful client relationship experience
• Stellar communication