Manager, Web Marketing & UX

About the role

The Manager, Web Marketing + UX is a strategic and executional role on the Marketing team responsible for overseeing all aspects of MOPOP.org. This role owns the intersection of content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis — ensuring the website serves as a high-performing, accessible, and brand-aligned digital destination.

Responsibilities

• Develop and execute a comprehensive web strategy aligned to organizational goals; maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
• Define and track KPIs/OKRs for site performance including conversion rate, engagement, traffic, and promotional uptake; publish regular readouts and action plans to inform decision-making.
• Work cross-functionally with Marketing, Curatorial, Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements.
• Experience managing and optimizing content within modern Content Management Systems (CMS), such as Webflow, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance.
• Experience working with digital platforms and integrations, including CMS platforms, CRM systems, analytics tools that support seamless user experiences and data-driven decision-making.
• Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs.
• Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross-functional stakeholders.
• Use qualitative and quantitative research findings to inform site improvements, content decisions, and prioritization of UX enhancements.
• Author and edit HTML, CSS, and JavaScript as needed to achieve design and experience goals.
• Configure products and ecommerce content for branded events, tickets, and retail products.
• Research emerging technologies and trends in web design to innovate on MOPOP's digital platforms; support platform version and upgrade updates as needed.
• Develop and maintain a proactive SEO strategy encompassing on-page optimization, technical SEO, and content recommendations.
• Own and maintain MOPOP.org's Information Architecture (IA), ensuring intuitive site navigation, clear content hierarchy, and a logical structure that supports both user needs and search performance.
• Monitor search performance and identify opportunities to grow organic visibility and qualified traffic to MOPOP.org.
• Own the A/B testing program end-to-end, including tooling, hypothesis pipeline, and governance framework, with a focus on funnel and conversion improvements.
• Identify, implement, and evaluate testing protocols; share findings and learnings with stakeholders to build a culture of experimentation.
• Collaborate with analytics partners to ensure complete and accurate tagging across the site; monitor dashboards, identify issues and opportunities, and drive continuous improvement.
• Uphold and maintain security standards across MOPOP.org, including access controls, platform hygiene, and adherence to data privacy requirements; coordinate approvals with Legal and Policy stakeholders as needed.
• Ensure the site meets accessibility (WCAG 2.1+) and performance standards, conducting regular audits and implementing improvements.
• Create and deliver reports on web traffic, conversion data, SEO performance, and digital campaign results.

Qualifications

The ideal candidate will have experience in web marketing and UX, with a strong understanding of content strategy, user experience, and search engine optimization. A background in User Experience design is preferred.

Skills

• Proficiency in web markup, including HTML, CSS and experience with JavaScript (REACT, etc).
• Experience with analytic reporting platforms (e.g. Google Analytics, MS Clarity, Optimizely, CrazyEgg, Mixpanel, Marketo, MOZ).
• Expertise in optimizing pages and assets for web using Adobe Photoshop (Illustrator, InDesign a plus).
• A customer-first mindset when approaching projects and campaigns (internal and external customers), using data to help inform the work (e.g. User behavior, trends, research).
• Solid understanding of digital advertising and using analytical tools to measure results.
• Experience working with colleagues and teams across an organization to successfully collaborate on marketing initiatives.
• Ability to navigate diverse communication styles and engage diverse audiences.
• Excellent project management skills.
• Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects.

Benefits

This full-time position includes Medical/Vision insurance, Dental insurance, 3.08 hours of accrued Vacation per bi-weekly pay period, Seattle Sick/Safe, up to 8 Company Holidays paid throughout the year, EAP, 401k plan with vested match schedule once eligible, and subsidized transportation benefits for Orca Pass or parking.

Pay

The salary for this position is $72,000 - $82,000.

Schedule

The work schedule is 40 hours per week, 5 days per week, with hybrid work eligibility.