Manager, Visual Merchandising - Redken Color US
L'Oréal · New York, NY · Yesterday
Art & Creative$98k–$140k/yrFull-time
Key Responsibilities
- SalonCentric Store Presentation & Brand Animation: Develop, implement, and visualize the Redken Color brand within SalonCentric professional stores to accelerate brand growth and dominate the color category.
- Present store concepts to senior leadership for buy-in, incorporating executive feedback and making necessary adjustments to ensure full alignment.
- Manage monthly owned permanent endcap updates and all color award placements.
- Oversee the visual creative direction, storytelling conceptualization, and end-to-end project management process for Redken's full portfolio presence in the monthly SalonCentric catalog.
- Own the structured creative rounds of review by routing drafts to key internal stakeholders, consolidating diverse feedback, and translating that feedback into actionable directives for the Creative team.
- Collaborate with Brand Marketers (Color), Sales, and Education to understand and translate commercial goals into creative briefs. Partner with the Creative team on visual alignment and shepherd projects from initial brief through project art release.
- Act as the primary facilitator for creative routing and milestone approvals, ensuring all feedback loops with internal teams are managed constructively and creative assets are delivered on-time and on budget.
- Lead planogram updates and initiate changes within SalonCentric accounts as needed. Make recommendations on POG updates, monitor product assortments, and manage the execution of shelf resets.
- Partner with business planning teams to analyze POG productivity and ROI.
- Manage monthly SalonCentric color store merchandising financial management. Oversee Fuel and CAPEX budgets, BOLD invoicing, catalog cost approvals, and budget reconciliations, ensuring all creative assets are delivered on time and strictly on budget.
- Serve as a central hub of collaboration between Brand Marketers, Demand Planning (inventory for stores), Finance, SalonCentric Marketing/Merchandising, Creative, Purchasing, and external fixture suppliers to ensure all timelines and milestones are met.
- Maintain the BOLD inventory fixture storage and communicate with SalonCentric for inventory reconciliation. Brief Purchasing on fixture orders while managing the budget and monitoring the master store fixture inventory.
- Create a comprehensive monthly merchandising deck incorporating all feedback. Work closely with the SalonCentric marketing and merchandising teams on reviewing monthly materials. Actively participate in crafting communications with internal teams to support any Merchandising directives to stores.
- Conduct regular store visits to audit execution and seek inspiration. Monitor trends in both the Professional and Consumer retail markets.
Required Qualifications
- 4-year college degree
- Visual merchandising background with 3-5 years of experience
- Prior experience or a strong baseline understanding of hair color/color cosmetics is a plus, but not mandatory for the role
- Strong & effective business communication (both written and oral skills)
- Detail-oriented with a strong eye for graphic design and catalog layout
- Information seeking & problem-solving mind set
- Adaptable/flexible in a fast-paced, changing environment
- Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc.) and project management tools (such as Wrike)
- Ability to travel up to 15% of the time