Manager, V1 Community Marketing (Carlsbad)

Vuori Community Program Overview

The V1 Community Program is a dynamic initiative aimed at fostering a community of like-minded individuals who share a passion for fitness and wellness. It offers a unique blend of group fitness classes, exclusive discounts, and community-driven experiences that enhance brand connection and loyalty.

Responsibilities

• Lead the strategy and execution of the V1 Community Program, including applications, renewals, benefits, product strategy, and community experiences.

• Own the end-to-end go-to-market planning and lifecycle of the V1 Community Program, aligning with brand storytelling, retail priorities, and marketing objectives.

• Oversee program operations and governance, including eligibility, discounting, category management, policies, and member communications.

• Develop and execute annual, quarterly, and monthly plans that drive community engagement, retail traffic, and sustainable program growth.

• Lead the V1 Leader program, including growth strategy, criteria, contracts, product seeding, performance tracking, and deliverables.

• Build and nurture meaningful relationships with local fitness communities and key partners to activate Vuori's presence through gifting, events, and in-store experiences.

• Leverage data, analytics, and consumer insights to measure performance, uncover opportunities, and share learnings with leadership.

• Lead internal and external communications, including email marketing strategy, editorial planning, and creative brief development.

• Manage, mentor, and grow the V1 Community team and V1 Leaders cohort, overseeing events, activations, and day-to-day execution.

Qualifications

• Bachelor’s degree or equivalent years of experience preferred.

• Experience working across a variety of teams, including creative, retail, social, influencer, PR, customer service, tech, and legal.

• 6+ years of experience in brand marketing, marketing analytics, community, and/or events.

• 3+ years of experience leading ambassador or influencer relationships.

• Proactive leader with the ability to juggle multiple programs and projects at once.

• Must enjoy working out and taking group fitness classes.

• Experience leading and managing a team.

• Experience with project management tools like Asana.

• Excellent communication skills—both written and verbal.

• Self-starter with the ability to work independently.

• Passion for cultivating a community of like-minded individuals.

• Values building authentic relationships.

• Athletic retail, fitness, or health and wellness industry experience a plus.

Additional Information

The salary range for this role is $100,900 per year - $129,780 per year. This role is bonus eligible.