Manager, US Media - Investment & Optimization

About the role

The Manager of US Media - Investment & Optimization manages strategic partner and platform media buys for Above-The-Line media channels, ensuring our media investments, commitments, and inventory align to our strategy and best-in-class buying standards.

Responsibilities

• Support for US Above-The-Line media investments across channels, with emphasis on Linear TV, Streaming, and Social channels, ensuring buys align to approved strategy, audience priorities, budget, flighting, and performance goals.
• Continuously track commitments, pacing, delivery, guarantees, added value, makegoods, and optimization opportunities throughout the campaign lifecycle.
• Evaluate new media opportunities and partner proposals to ensure quality, efficiency, audience fit, reach/frequency, measurement readiness, and brand safety.
• Partner with Media Analytics, Strategy & Planning, and agency teams to monitor performance, share investment learnings, and inform in-flight optimizations and future planning.

Qualifications

• Direct experience managing, negotiating, and stewarding large-scale media buys and media investments required.
• Livestock media buying or sponsorship-led media investment experience required, including familiarity with seasonality, rights-holder packages, and media partner offerings.
• Experience working with media agencies required; agency background or hands-on buying experience strongly preferred.
• Knowledge of media investment fundamentals, including CPM, CPP/GRP/TRP, impressions, reach/frequency, audience guarantees, delivery pacing, and post-buy reporting.
• Able to track investment details, budgets, partner commitments, and campaign delivery with a high level of accuracy and accountability.
• Strong partner management skills with proven ability to influence and negotiate across complex media plans.
• Able to distill complex marketplace, investment, and performance information into clear recommendations and structured communications.
• Collaborative spirit and comfort working in a matrixed environment across Strategy & Planning, Analytics, Finance, Legal, Procurement, agency teams, and media partners.