Manager, Media Optimization

About the role

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms. Within this role, you’ll take ownership of your clients’ programmatic implementation and day-to-day execution. Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1-6 junior team members.

Responsibilities

• Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
• Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training.
• Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
• Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to drive campaign success.
• Manage and develop the career path of junior members.
• Identify opportunities through analytics to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.

Requirements

• 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
• Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Siz