Manager, US Employer Go-To-Market (TELUS Health)

Job Summary

TELUS Health is seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, this role involves developing and executing integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors.

Responsibilities

• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Identify and prioritize high ROI events, conferences and industry sponsorships
• Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
• Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
• Measure and report on event ROI and market impact
• Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
• Use data and insights to optimize campaigns and improve conversion performance
• Build dashboards and executive-ready reporting to demonstrate marketing impact
• Adapt messaging and campaigns for regional and cultural relevance
• Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Requirements

• 10+ Years of experience in B2B marketing leadership
• 3-5+ years of proven team leadership with track record of building high performing teams
• Degree in marketing or equivalent experience
• Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
• Strong experience managing webinars, conferences, and executive events
• Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
• Strong analytical skills with experience measuring marketing ROI
• Familiarity with broker ecosystems in employee benefits and wellbeing
• Understanding of behavioral health, employee wellbeing, and workforce resilience topics
• Knowledge of U.S. and Latin American business environments
• Experience supporting RFPs, proposals, and sales enablement
• Exceptional communication and presentation skills
• Agile mindset with ability to adapt to market changes
• Strong organizational skills and ability to manage multiple stakeholders/projects independently

Qualifications

• Professional fluency in English and Spanish (asset)

Benefits

• Salary Range: $108,000-$143,000
• Performance Bonus or Sales Incentive Plan: 10%

Pay

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience.

Schedule

Not specified