Manager, Strategic Programs

A Day in the Life

The Manager of Strategic Programs is responsible for leading high-impact seasonal and promotional marketing campaigns that accelerate revenue growth. This role partners closely with Paid Media, Marketing Operations, Brand/Creative, Finance, Sales, and Analytics to ensure fully integrated campaigns that drive subscriber acquisition and strengthen market penetration. This position serves as the primary owner of the organization's major commercial moments such as annual kickoffs, Back-to-School, Cyber season, and key mover-focused campaigns, ensuring these initiatives are strategically planned, flawlessly executed, and aligned with broader business objectives.

• Own annual promotional development for core growth initiatives including Back-to-School, Cyber, and Flash campaigns using competitive tools and data-driven tools to drive results.
• Develop campaign briefs including: offer strategy, audience targeting, messaging pillars, channel mix recommendations (in partnership with Paid Media).
• Align promotions with revenue and margin targets.
• Work with Paid Media teams to translate campaign strategy into channel-level execution.
• Coordinate escalations and retargeting efforts.
• Collaborate with Marketing Ops to ensure on-time asset deployment.
• Collaborate with Marketing Ops to ensure campaign timing and messaging are synchronized across all channels.
• Partner with Brand/Creative to maintain consistency and urgency messaging.
• Serve as the Go-To-Market team’s primary point of contact for seamless execution.
• Partner with Pricing and Promotions team and Finance on promotional economics and revenue forecasting.
• Work with Sales leaders to align on field push and market readiness.
• Analyze campaign results and recommend optimization for future cycles.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Qualifications

• 5-8+ years managing paid media in telecom, subscription, or high-volume acquisition businesses.
• 3+ years with testing in paid media or digital marketing.
• Experience managing $10M+ performance budgets preferred.
• Experience leveraging AI tools to automate or enhance analytical workflows is preferred.
• Experience in agency or telecommunications environments is a plus.
• Expertise leading full-funnel marketing efforts and strategy.
• Proven ability to scale acquisition efficiently.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Advanced proficiency in Excel, including data analysis and reporting.

Education

• High school diploma or equivalent required.
• Bachelor's degree preferred.
• Major in Marketing, Digital Marketing, Communications, or related fields.
• MBA, advanced degree, or digital certification is a plus.

Benefits

• 401(k) retirement plan, with employer match.
• Insurance options including: medical, dental, vision, life, and STD insurance.
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws.
• Tuition reimbursement program.
• Employee discount program.

Pay

• Base Compensation Range: $95,000 - $145,000 plus opportunities for benefits.

Schedule

• Not specified.

Skills

• Experience managing paid media in telecom, subscription, or high-volume acquisition businesses.
• Experience with CRM and DMP platforms, as well as digital advertising tools.
• Experience leveraging AI tools to automate or enhance analytical workflows.
• Experience in agency or telecommunications environments.
• Expertise leading full-funnel marketing efforts and strategy.
• Proven ability to scale acquisition efficiently.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Advanced proficiency in Excel, including data analysis and reporting.

Benefits

• 401(k) retirement plan, with employer match.
• Insurance options including: medical, dental, vision, life, and STD insurance.
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws.
• Tuition reimbursement program.
• Employee discount program.