Manager - Store Marketing

Key Responsibilities

• Oversees all sign and environmental creative projects for the In-Store Marketing team.
• Manages creative timelines in alignment with daily production and ad sign demands.
• Provides creative direction and feedback across all projects and leads bi-weekly creative review meetings.
• Promotes cross-functional partnerships with Marketing, Visual Merchandising, Operations, IT, Traffic, Procurement, and external vendors.
• Works within budget constraints and helps implement sustainable design solutions.

Team Leadership & Collaboration

• Manages and supports in-house specialists and offshore partners.
• Sets priorities, allocates workload, and ensures on-time delivery.
• Provides ongoing coaching, creative feedback, and performance guidance.
• Partners cross-functionally with Marketing, Visual Merchandising, Operations, IT, Traffic, Procurement, and external vendors.
• Works within budget constraints and helps implement sustainable design solutions.

Store Environment Design

• Serves as the primary 3D designer for in-store environments.
• Develops 3D concepts and models for communicating signage and branding.
• Creates, maintains, and governs the 3D asset library.
• Provides Cinema 4D technical support and troubleshooting for the design team.
• Leads monthly 3D training sessions to improve team capability and efficiency.

In-Store Marketing and Communications Direction

• Manages portions of MIK Check communications to address high-priority initiatives.
• Opens and manages all in-store signage jobs.
• Reviews and approves brand requests for PA messaging.
• Reviews and recommends seasonal and monthly playlist.

Ad Sign Management

• Manages ad sign production across a hybrid team (offshore and in-house specialists).
• Oversees daily ad sign production and workload prioritization.
• Partners with the Print Vendor team on scheduling, pricing execution, and performance-driven initiatives.
• Partners with IT to support system updates, resolve technical issues, and address bugs.
• Leads traffic management for pricing and promotional initiatives, including NLP, seasonal tests, and pricing pilot.