Manager, Social USA

About Our Client:WeRoad is a tech-enabled group-travel company focused on connecting solo travelers through curated 7- to 10-day trips led by trained Group Leaders. Founded in Italy, it has achieved significant revenue across Europe and is expanding nationwide in the United States. The organization differentiates itself from traditional tour operators by emphasizing authentic social experiences and culturally relevant communication rather than conventional advertising. About the Opportunity:The MANAGER, SOCIAL USA is responsible for developing and executing the social media strategy for the US market. This role involves building foundational systems such as style guides, content calendars, and sourcing plans, then managing daily social operations including scheduling, posting, community engagement, and performance analysis. The position plays a crucial role in growing and engaging the US audience across platforms, directly impacting brand presence and customer acquisition. Responsibilities:Co-create and implement the US social media strategy with leadership.Define and manage content sourcing ratios and systems.Develop and maintain social media style guides and templates.Organize and maintain asset libraries accessible to the team.Build scalable content systems adaptable to multiple platforms.Own and manage the content calendar end to end.Source content reliably and secure user-generated content rights.Find and manage influencer partnerships.Direct video editing with clear creative briefs.Lead weekly social media alignment meetings.Oversee scheduling and publishing across social channels.Manage day-to-day community engagement in the brand’s voice.Track and analyze social media performance and adjust strategies accordingly. Requirements:Experience building a social media program from scratch including strategy, style guides, templates, and sourcing plans.Proficiency with tools such as Canva, CapCut, and scheduling/analytics platforms like Metricool.Experience sourcing and managing creators and securing UGC rights.Ability to effectively brief and collaborate with video editors.Strong organizational and operational skills to manage meetings and assets.Communication style that aligns with a friendly, slightly ironic, and human tone.Analytical mindset with honesty in evaluating social media outcomes.Authorization to work in the United States. Pay Range and Compensation Package:Compensation: $80,000401(k) with employer matchingHealth and Dental insurance Benefits & Perks:$1,400 annual travel discount on company trips Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.