Manager, Social Media Strategy & Content

About the role

We're seeking a visionary Manager, Social Media Strategy & Content to lead the evolution of our organic social ecosystem. Reporting to the Senior Manager, Brand & Creative Strategy, this role will define and execute a modern social vision that elevates our brand, drives cultural relevance, and establishes social as a critical component of the consumer experience.

Key Responsibilities

• Define Ocean Spray's Social Vision
• Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray's brand ambition, creative direction, and business goals.
• Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement.
• Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem.
• Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand's social presence.
• Lead Organic Social Content Strategy
• Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels.
• Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance.
• Ensure content reflects Ocean Spray's creative standards and brand voice while remaining relevant to social audiences.
• Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness.
• Provide creative direction and guidance on content concepts, campaigns, creator collaborations, and real-time opportunities.
• Build And Scale Social Capabilities
• Help design the future-state social operating model, including team structure, workflows, governance, and capabilities.
• Lead, mentor, and inspire a growing team of social strategists, content creators, and community managers as the function expands.
• Build strong partnerships across Brand, Creative, Communications, Consumer Insights, and Marketing teams.
• Foster a culture of experimentation, learning, and creative excellence.
• Manage Social Agency, Creators and Technology Partnership
• Oversee agency relationships, creators and external partners, ensuring strategic alignment, creative quality, and operational efficiency.
• Evaluate, onboard, and integrate new social platforms, content tools, AI-enabled solutions, and emerging technologies.
• Build a cohesive ecosystem of partners that strengthens Ocean Spray's social capabilities and impact.
• Establish clear processes, expectations, and measurement frameworks.
• Drive Performance & Continuous Improvement
• Define KPIs and success metrics that balance engagement, brand health, audience growth, and business impact.
• Translate social insights and performance data into actionable recommendations and strategic decision-making.
• Champion a test-and-learn mindset to continually improve content effectiveness and operational efficiency.
• Communicate social performance, opportunities, and strategic recommendations to senior leadership.

Qualifications

• 5+ years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications.
• Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations.
• Demonstrated ability to build content ecosystems that drive both brand growth and audience engagement.
• Experience managing agencies, creators, production partners, and cross-functional stakeholders.
• Strong understanding of the social media landscape, platform evolution, creator economy, and content trends.

Preferred Experience

• Experience building, leading, or optimizing social media team structures.
• Experience developing content strategies across organic social, influencer, community management, and social-first creative.
• CPG, food and beverage, lifestyle, or consumer brand experience preferred.

Education

Bachelor's or University Degree (Required)

Work Experience

At least 5 Years of Experience

Pay

$105,800 - $132,200

Schedule

Hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote.