Manager Social Media

About the role

Lincoln Tech is looking for a creative, data-savvy Social Media Manager to lead our social media strategy across corporate and campus channels. This hybrid role (2+ days onsite at our Corporate Office in Parsippany, NJ) offers the chance to shape how we connect with prospective students, build community, and tell compelling stories across multiple campuses nationwide. You'll develop content that drives real results, mentor a network of campus Social Media Admins, and use analytics to continuously improve performance.

Responsibilities

• Lead social media strategy and execution across Facebook, TikTok, LinkedIn, Instagram, YouTube, and emerging platforms
• Create compelling visual and written content that generates brand awareness and drives student enrollment
• Train and support Social Media Admins across our campus network
• Cover events, produce live streams, and create engaging recaps
• Monitor trends, respond to community engagement, and manage online reputation
• Analyze performance data and translate insights into actionable strategies
• Manage relationships with campus teams, vendors, and platform representatives

Requirements

• 3+ years of hands-on social media experience, including team management
• Bachelor's degree (Marketing, Communications, Media, or related field preferred)
• Strong creative skills with platforms like Adobe, Canva, or similar tools
• Analytics mindset with ability to turn data into strategy
• Excellent communication skills and ability to juggle multiple projects
• Knowledge of SEO principles and social media best practices

Qualifications

• Higher education or lead generation experience
• Social media marketing or digital advertising certifications

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Life and disability insurance
• Generous PTO and holidays
• Real opportunities for career growth

About Lincoln Tech

For 80 years, we've been transforming lives through career training in Healthcare, Automotive/Diesel, Skilled Trades, and IT. Join a mission-driven organization where your work directly impacts students pursuing their career goals.

Job ID: Manager Social Media-11025