Manager, Social Media

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

About the team

The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Responsibilities

• Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
• Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
• Collaborate with product managers and in-house creative, development, and video teams to bring artists’ visions to life
• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
• Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
• Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings
• Manage daily digital marketing strategy for the Pop/Rock/Dance team at Atlantic Music Group, including digital content development and grassroots digital community building
• Develop and execute platform-specific strategies for artist accounts on TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, and other relevant applications
• Create content optimized for discovery on TikTok and YouTube, deepen fan engagement through Discord and community-driven platforms
• Collaborate with tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre

Requirements

• BS or BA in Marketing, Communications, or similar field
• Passion for music and tech — you’re at your best when doing what you love
• Love for pop, rock, and dance music
• Strong organizational abilities and ability to multitask and prioritize
• Ability to manage multiple deadlines and urgent tasks
• Willingness to learn and take on varied responsibilities
• Detail-oriented with excellent listening, interpreting, and communication skills
• Creative, self-starter mindset with curiosity and a penchant for asking questions

Skills

We’d love it if you also had:

• Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
• Understanding of what content moves online conversations
• Awareness of trends and emerging social platforms
• Experience and knowledge of streaming platforms
• Experience with Photoshop, video editing, and social media publishing tools
• Proven excellence in prioritization, time management, and follow-up skills with attention to detail

Benefits

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

Pay

Salary Range: LA: $70,304 to $75,000 Annually; NYC: $66,300 to $75,000 Annually. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.