Manager, Social Media

About the role

The Social Media Manager will lead the day-to-day strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest, bringing the brand's key marketing priorities to life through a social-first approach. This role will partner closely with Creative’s Associate Social Art Director and cross-functional teams to develop engaging content, foster an active community, and ensure every platform reflects the Haus Labs brand voice and creative vision.

Responsibilities

• Manage daily publishing and ongoing operations across all social platforms, ensuring content is posted on time, accurately, and aligned with brand priorities.
• Own and manage the monthly social calendar that supports omnichannel marketing plans and business objectives.
• Identify and manage content creators, develop unique creator briefs that align with brand voice and social strategies, and oversee timelines, deliverables, and invoicing.
• Create platform-specific strategies and adapt content to maximize performance across each channel.
• Maintain and update monthly social calendars in real time, ensuring all changes are accurately reflected across content decks and planning documents.
• Conduct competitor analysis, social research, and performance reporting using Dash Social to uncover insights and inform strategy.
• Create and manage tracking links for .com promotions, campaigns, and new product launches.
• Maintain and organize the social content library to support cross-channel usage and efficient content management.
• Review all social content before publishing, collaborating with cross-functional teams to ensure accuracy and alignment.
• Monitor published content to ensure quality standards are met, including accuracy, resolution, and functionality of links.
• Collaborate with Creative, Retail Marketing, Influencer, and Digital teams to bring social support to life across campaigns.
• Partner with the Associate Social Art Director to ideate and develop social-first content concepts.
• Capture BTS content for events, launches, and brand moments as needed.
• Stay on top of cultural trends, competitor activity, and shifts in the social landscape to help evolve our channel strategy.
• Own day-to-day community management across all social channels, ensuring responses are accurate, timely, and aligned with the brand voice.
• Build genuine connections with the community by engaging with comments, mentions, tags, and DMs.
• Monitor community conversations and sentiment using social listening tools to identify trends, feedback, and opportunities.
• Respond to community questions, comments, and feedback in a thoughtful and timely manner.
• Stay up to date on social trends and platform behaviors, bringing forward recommendations for how the brand can continue to engage and grow its community.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in a similar social media role, within the beauty industry or fashion industry.
• Highly organized, detail-oriented, and skilled at managing multiple projects and priorities.
• Strong written and verbal communication skills, with the ability to tailor comments for different audiences and platforms.
• Deep understanding of social media platforms, trends, and best practices.
• Self-starter with the ability to thrive in a fast-paced, ever-changing environment.
• Passionate about all things makeup, skincare, lifestyle, wellness, and culture.
• Comfortable monitoring social channels periodically outside of standard business hours, including evenings and weekends.
• Experience using social analytics tools to track performance, identify insights, and inform strategy.

Qualifications

• Passionate about all things makeup, skincare, lifestyle, wellness, and culture.
• Comfortable monitoring social channels periodically outside of standard business hours, including evenings and weekends.
• Experience using social analytics tools to track performance, identify insights, and inform strategy.

Skills

• Strong written and verbal communication skills, with the ability to tailor comments for different audiences and platforms.
• Deep understanding of social media platforms, trends, and best practices.
• Self-starter with the ability to thrive in a fast-paced, ever-changing environment.

Benefits

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance

Pay

$85,000 - $90,000

Schedule

Hybrid work environment, with 3 days in the office per week.