Manager, Social Community & Engagement

Social Strategy

Own end-to-end social media strategy across platforms, including channel roles, paid amplification approach, audience targeting, and alignment to brand and business objectives.

Set and govern editorial calendars; ensure consistent brand voice, messaging, and content standards across all social channels and formats.

Establish governance frameworks for moderation, escalation, and crisis response; oversee community management approach to protect brand reputation.

Develop ambassador-led strategy, including identification, partnerships, governance, content alignment, and performance measurement.

Monitor platform trends, cultural moments, and sentiment to inform content, engagement, and rapid response strategies.

Define and track social KPIs; analyze performance to inform content optimization, advocacy, and paid/organic integration.

Team Leadership

Manage, coach, and develop the Sr. Marketing Specialist, Organic Social; set priorities, provide feedback, and ensure strong execution.

Education and Experience

Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred Qualifications

• 3+ years of experience in social media management, digital marketing, or a related role.
• Proven ownership of social media strategy across paid and organic channels.
• Experience managing brand social governance, escalation protocols, and reputation management (preferably B2B).
• Demonstrated success planning and executing editorial calendars and content strategies.
• Experience leading influencer programs, partnerships, or creator collaborations.
• Track record of using performance data and KPIs to drive content optimization and business impact.
• Support the growth of developing social talent through structured coaching, skill-building feedback, and day-to-day guidance to accelerate capability and effectiveness in role.
• Strong people leadership, coaching, and prioritization skills;
• Deep understanding of major social platforms and channel-native best practices.
• Expertise in community management, moderation, and escalation frameworks; data-informed decision-making and comfort translating insights into action.
• Cross-functional collaboration skills (IMC, FS&M, PR/Comms, Legal, Creative, Analytics).
• Well-developed written communication and judgment for public-facing content.

Work Environment

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Typically requires overnight travel less than 10% of the time.

Functional Area

Marks and Communications

Work Type

Hybrid

Recruiter

Haynes, Steven

Req ID

WCJR-032698

White Cap is an Equal Opportunity Employer

White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.