Manager, SMC Marketing (B2B)

About the role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We’re looking for a Manager, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. In this role, you will help define and execute the marketing strategy to accelerate mid-market advertiser acquisition and retention, with a strong focus on supporting sales through high-impact, multi-channel B2B campaigns.

Responsibilities

• Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.
• Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth.
• Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact.
• Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.
• Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
• Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
• Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.
• Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.
• Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
• Stay close to advertiser needs and industry trends to identify new opportunities to strengthen go-to-market programs and campaign effectiveness.

Requirements

• Proven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences, with a strong emphasis on measurable business outcomes.
• Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.
• Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
• Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.
• Strong cross-functional leadership skills and experience influencing stakeholders.
• Experience translating data and performance insights into actionable recommendations that improve campaign strategy and execution.
• Strong people management skills, with the ability to coach teams, set direction, and operate effectively in a fast-paced, ambiguous environment.

Qualifications

Minimum Qualifications: BS/BA degree or equivalent practical experience, 8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field, and 2+ years of experience managing and developing high-performing teams.

Preferred Qualifications: Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends, direct experience marketing to SMBs or mid-market advertisers, experience supporting sales organizations through integrated marketing programs and enablement, and hands-on experience with campaign strategy, demand generation, and go-to-market execution.

Benefits

Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success.

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. Zone A (CA, WA, NYC): The base salary range for this position is $173,000-$259,000 annually. Zone B: The base salary range for this position is $164,000-$246,000 annually. Zone C: The base salary range for this position is $147,000-$220,000 annually. This position is eligible for equity in the form of RSUs.

Schedule

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.