Manager, Service Marketing & Change Enablement

About the Role

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. As the Manager, Service Marketing & Change Enablement, you will lead service marketing, commercialization, strategic communications, and organizational change initiatives that increase awareness, readiness, adoption, and value realization for global service offerings and digital capabilities. This onsite role is based in Fort Worth, Texas.

Responsibilities

• Develop and execute global service marketing strategies that support Alcon service offerings, digital solutions, commercialization priorities, and business growth objectives.
• Create value propositions, messaging frameworks, promotional campaigns, launch communications, and field-facing or customer-facing collateral that drive awareness, engagement, and adoption.
• Partner with commercial, regional, service operations, technical, and digital solutions teams to support go-to-market readiness and sustained utilization of service capabilities.
• Build adoption strategies and organizational change management plans that improve readiness, address adoption barriers, and support sustained behavioral change across teams and geographies.
• Define and monitor adoption metrics, including user engagement, feature utilization, training effectiveness, adoption rates, customer satisfaction, value realization, and commercialization progress.
• Use performance analytics, customer feedback, market insights, and business intelligence to identify trends, risks, opportunities, and continuous improvement actions.
• Develop executive dashboards, leadership updates, newsletters, transformation messaging, launch materials, and communication toolkits that create clarity and alignment.
• Conduct stakeholder analysis, change impact assessments, and readiness evaluations to identify adoption barriers and develop targeted communication, training, and reinforcement plans.
• Partner with field and commercial teams to create sales enablement materials, customer journey communications, launch toolkits, and feedback mechanisms that support service commercialization and customer adoption.

Qualifications

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
• The ability to fluently read, write, understand, and communicate in English
• 5 Years of Relevant Experience
• Visa Sponsorship: Not Available

Preferred Qualifications

• Experience leading organizational change, transformation, adoption, or change enablement initiatives.
• Proven success developing communication, stakeholder engagement, and adoption strategies that support implementation of new technologies, services, processes, or business initiatives.
• Experience creating value propositions, go-to-market strategies, commercialization plans, launch communications, and customer-facing messaging.
• Demonstrated ability to influence and build alignment across cross-functional teams, including commercial, service, digital, technical, and leadership stakeholders.
• Strong analytical capabilities with experience leveraging adoption metrics, dashboards, business intelligence, customer feedback, and performance data to drive business decisions.
• Excellent executive communication, presentation, and storytelling skills with the ability to simplify complex concepts for diverse audiences.
• Experience leading strategic initiatives, product or service launches, or enterprise-wide programs in matrixed organizations.
• Knowledge of customer adoption, customer experience, stakeholder readiness, and change management best practices.
• Familiarity with structured change management methodologies, project management practices, or adoption frameworks.
• Experience within healthcare, medical device, life sciences, pharmaceutical, technology, or other regulated industries.

Why Join Alcon

Benefit from working in a highly collaborative and diverse environment where your contribution is valued. Alcon provides a robust benefits package including health, life, retirement, paid time off, and much more! Join Alcon’s mission to provide top-tier, innovative products and solutions that enhance sight, enhance lives, and help others "See Brilliantly!"

Note: This role is onsite in Fort Worth, Texas. Visa sponsorship is not available. Alcon is an equal opportunity employer and participates in E-Verify. We are committed to maintaining an inclusive environment and providing reasonable accommodations for individuals with disabilities.