Change Manager (Marketing Operations Transformation)

Key Responsibilities

• Develop and execute scalable change management strategies across multiple concurrent initiatives.
• Assess organizational impacts across people, process, technology, and data.
• Drive readiness activities and ensure successful adoption of new capabilities and ways of working.
• Identify, manage, and mitigate resistance to change.
• Establish repeatable frameworks, tools, and best practices for enterprise-wide change initiatives.

Stakeholder Engagement & Communications

• Partner with business leaders, program teams, and stakeholders to drive alignment and engagement.
• Build and execute stakeholder management and communication plans.
• Lead executive communications, presentations, and change-related messaging.
• Facilitate workshops and alignment sessions across business and technology teams.

Training & Enablement

• Design and deliver training programs, user guides, and enablement resources.
• Support end-user readiness and adoption initiatives.
• Measure training effectiveness and continuously improve adoption strategies.

Program Support

• Embed change management activities into overall project and program plans.
• Support CRM enhancement planning, deployment readiness, and release coordination.
• Help prepare teams for AI-enabled workflows and evolving marketing technologies.
• Track adoption metrics and recommend actions to improve utilization and business outcomes.