Manager, Sales, Retail Media

What You'll Do

• Own and drive the net new brand acquisition strategy across the Retail Media Americas business, partnering with leadership to define priorities, goals, and go-to-market approaches.
• Assess the total addressable opportunity across CPG/FHH categories to inform realistic near-term targets and longer-range growth goals.
• Identify gaps, inefficiencies, and opportunities in the current net new motion and design scalable solutions to close them.
• Lead the charge on process improvement and automation, building repeatable playbooks and tools that elevate performance across all seller teams.
• Serve as a champion for transformation, advocating for the tools, systems, and structural changes needed to modernize how Criteo wins new business for Retail Media.
• Own the new business number end to end: from market sizing and goal setting to in-quarter execution and course correction.
• Work with Industry Leads to determine process for Net New Assignment across all levels of the business and how to navigate as retailer leads are identified.
• Define what "good" looks like by establishing clear benchmarks for pipeline coverage, outreach activity, conversion rates, and revenue attainment at each stage of the sales funnel.
• Build and maintain a new business scorecard that distinguishes between realistic baseline goals and stretch growth goals, ensuring the team always has a clear line of sight to both.
• Translate revenue targets into specific, measurable activities (calls, meetings, proposals, activations) so sellers know exactly what inputs drive outcomes.
• Identify leading indicators of risk or opportunity early in the quarter and proactively adjust priorities, resources, or tactics to stay on track.
• Hire, develop, and coach a high-performing team of Account Executives and Sales Managers focused on new advertiser acquisition and expanding existing business.
• Develop individuals to grow into the next generation of senior sellers at Criteo.
• Lead the team to consistently surpass revenue goals while maintaining strong pipeline health and activation velocity.
• Contribute positively to the strategy, execution, and culture of the Criteo Retail Media Sales organization.

Who You Are

• BA/BS degree or equivalent practical experience.
• 5-7 years of experience in technology sales and/or sales management.
• Strong understanding of digital advertising.
• Bonus Skills: Team management experience in complex, high-performance environments, deep knowledge of direct marketing, online and offline advertising technologies, natural leader who takes action and challenges status quo, superior analytical skills that include the ability to see granular as well as big picture issues, outstanding communication skills; able to translate complex ideas into simple stories.