Manager, Riverhounds Development Academy & Facilities Marketing

RDA Marketing & Growth

• Develop and execute marketing strategies that increase registrations and participation across all Riverhounds Development Academy programs.
• Promote RDA tryouts, camps, clinics, tournaments, seasonal programs, training opportunities, showcases, and other academy initiatives.
• Position RDA as the premier youth soccer development and player pathway program in the Pittsburgh region through consistent branding, storytelling, and digital content.
• Work closely with academy leadership and coaching staff to identify promotional opportunities, key program updates, player stories, team achievements, alumni success, and important announcements.
• Support marketing initiatives that improve awareness, generate inquiries, drive registrations, and strengthen long-term engagement with players and families.

Social Media & Digital Storytelling

• Own and manage Riverhounds Development Academy social media channels and develop a consistent year-round content calendar.
• Create, schedule, publish, and monitor social media content that reflects the professionalism and standards of the Riverhounds brand.
• Capture photo and video content from training sessions, matches, camps, clinics, tournaments, showcases, facility events, and academy programming.
• Highlight players, coaches, teams, alumni, college commitments, player development stories, academy culture, and pathway success stories.
• Track social media performance and identify opportunities to improve reach, engagement, audience growth, and content quality.

Website & Digital Content Management

• Maintain the accuracy, organization, and overall quality of RDA website content.
• Update program information, registration links, schedules, tryout details, camp pages, clinic information, tournament details, staff information, news, and announcements.
• Ensure RDA, facility, and event-related web pages remain current, professional, and easy for players, families, and event organizers to navigate.
• Aid in landing pages, event pages, and promotional pages that support registrations, facility programming, and revenue-generating initiatives.
• Write and edit website copy, promotional messaging, social captions, and other digital content as needed.

Facility Marketing & Event Promotion

• Lead marketing support for facility-based programming at F.N.B. Stadium and AHN Montour Sports Complex.
• Promote camps, tournaments, adult summer leagues, clinics, facility rentals, community events, private events, and third-party programming hosted at club facilities.
• Create promotional content across social media, website, email, and other digital channels that drives participation and supports facility revenue goals.
• Work with facility staff and event organizers to gather event details, schedules, images, registration links, promotional needs, and key messaging.
• Help position F.N.B. Stadium and AHN Montour Sports Complex as premier destinations for soccer, sports, entertainment, and community events in the Pittsburgh region.

Campaign Planning & Cross-Department Collaboration

• Build and maintain marketing calendars for RDA programming, facility events, camps, tournaments, leagues, and other promotional priorities.
• Collaborate with RDA leadership, coaches, facility staff, stadium operations, creative, communications, community, and marketing team members.
• Cook with designers, photographers, videographers, interns, and staff to collect and publish timely, accurate, and engaging content.
• Maintain organized files of photos, videos, graphics, templates, logos, registration links, event information, and campaign assets.
• Review campaign performance, registration trends, website activity, and content engagement to identify opportunities for improvement.