Manager, Revenue Operations Scaled Services, Enablement and Support - CRM Operations

Position Summary

As a CRM Operations Manager, you will serve as a key owner of Salesforce administration and CRM process execution for the Sales organization. You will ensure the CRM functions as a reliable, scalable, and efficient system that supports pipeline visibility, accurate reporting, effective lead routing, and seller productivity.

What you'll do...

• CRM Administration & System Management
• Manage and optimize lead, account, and opportunity routing logic (assignment rules, queues, territory alignment).
• Ensure system changes follow governance standards, documentation, and change management best practices.
• Partner with RevOps and business stakeholders to translate requirements into scalable CRM solutions.
• Queue Management & Lead Routing
• Maintain and improve lead routing logic based on territory, segment, account ownership, and capacity.
• Reporting & Dashboard Development
• Build, QA, and maintain Salesforce reports and dashboards for Sales leadership and frontline teams.
• Develop standardized dashboards for pipeline health, conversion rates, SLA adherence, lead aging, and rep productivity.
• Support recurring reporting cadences (weekly forecast reviews, monthly business reviews, quarterly planning).
• Data Quality & Governance
• Establish and maintain CRM data quality standards, including completeness, accuracy, and deduplication routines.
• Conduct regular audits of leads, accounts, opportunities, and activities to ensure compliance with defined processes.
• Create documentation for field definitions, routing rules, and reporting logic to maintain a single source of truth.
• Identify and implement automation opportunities that reduce manual work and improve data integrity.
• Process Optimization & Cross-Functional Support
• Support lifecycle management across lead, account, and opportunity stages.
• Partner with Sales leadership to improve pipeline hygiene and CRM adoption.
• Aid with territory updates, account reassignments, and structural changes within Salesforce.
• Maintain an intake and prioritization process for CRM-related requests with defined SLAs.
• Provide end-user support and light training on dashboards, reporting, and CRM best practices.

Minimum Qualifications

• Bachelor’s degree or equivalent experience.
• 3–6 years of experience in CRM Administration, Sales Operations, or Revenue Operations.
• Hands-on experience administering Salesforce (Sales Cloud required).
• Proficiency in Salesforce reporting, dashboards, flows, and automation tools.
• Strong understanding of lead routing, queue management, and territory logic.
• Advanced Excel/Google Sheets skills.
• Strong problem-solving skills with attention to detail and data accuracy.

Preferred Qualifications

• Salesforce Administrator Certification.
• Experience supporting B2B Sales organizations.
• Experience with marketing automation tools (e.g., Marketo, HubSpot) and system integrations.
• Familiarity with BI tools such as Looker, Tableau, or Power BI.
• Experience with sales engagement tools (Outreach, Salesloft, Gong, etc.).
• Ability to translate business requirements into scalable CRM configurations.

Additional Compensation

• The annual salary range for this position is $80,000.00 - $155,000.00.
• Additional compensation includes annual or quarterly performance bonuses.
• Additional compensation for certain positions may also include : Stock.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Company Information

• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Drug-Free Workplace Policy

This policy applies to all employees and aims to create a safe and productive work environment. Walmart and its subsidiaries are committed to maintaining a drug-free workplace.