Manager, Retail Marketing

About the Role

The Regional Manager of Retail Marketing oversees and executes dispensary-focused marketing across Verano’s Zen Leaf retail and ecommerce footprint. This cross-functional role collaborates with brand, digital, and product teams to drive customer acquisition, retention, and sales while ensuring processes, timelines, and accountability are maintained. The position is based in Verano’s Chicago corporate office and requires travel to retail locations.

Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights.
• Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to physical stores.
• Create, manage, and execute promotion and discount strategies by market.
• Use analytics to make data-driven business decisions.
• Develop strategies and action plans for retail marketing, including promotional events, partner collaborations, and community outreach initiatives.
• Find efficiencies across a complex and dynamic marketing stack to improve customer experience.
• Own projects, exceed expectations, and deliver results in a rapidly changing, entrepreneurial culture.
• Work cross-functionally with retail, commercialization, and operations teams to deliver best-in-class marketing for product launches and roadmaps.
• Develop strong retail marketing plans that support state revenue targets while adapting to market changes.
• Maintain working knowledge of consumers, markets, and trends to capitalize on opportunities.
• Adhere to marketing budget KPIs, measured by patient/customer growth, revenue targets, and product mix expansion.
• Perform other duties as assigned by leadership.

Requirements

• Bachelor’s degree required.
• 5+ years in Marketing with a focus on execution, product introduction, commercialization, and cross-channel media strategy.
• Strategic mindset with experience developing business strategies in complex, dynamic environments.
• 3+ years in consumer-packaged goods, digital, or retail marketing preferred.
• Experience leading a team in a matrixed organization.
• Contribution to the retail planning process.
• Excellent project management skills.
• Strong customer focus and relationship orientation.
• Exceptional written and verbal communication skills.
• Regional and national travel required.

Preferred Qualifications

• Comfort with analytics and strong business acumen.
• Strong understanding of retail marketing.
• Ability to pivot priorities quickly and effectively.
• Experience developing all aspects of a marketing ecosystem.
• Proven mastery of product launch protocol.
• Experience with media buying and budget management.
• Results-driven with a flexible demeanor to advance multiple workstreams in parallel.

Benefits

• Medical, dental, and vision insurance.
• 401(k) matching.
• Paid holidays and paid time off.
• Product discounts.

Pay

Base Pay Range: $85,000 – $95,000 + Bonus. Actual pay is based on experience, qualifications, and location. Roles may be eligible for an annual bonus program based on individual and company performance.

Physical and Mental Demands

• Frequent stationary positioning, movement, and communication.
• Occasional lifting of packages up to 10 lb.
• Close observation and ability to adjust focus required.

Working Environment

Work is performed in an office environment with moderate noise levels.