Manager, Retail & Digital Growth

About the role

Zevia is seeking a Manager, Retail & Digital Growth to accelerate profitable growth across retail and digital commerce channels. This role sits at the intersection of retail media, digital commerce, shopper behavior, performance marketing, and analytics.

Responsibilities

• Develop and manage a prioritized growth roadmap aligned to company objectives.

• Identify and prioritize opportunities and performance gaps across retailers, platforms, audiences, products, and shopper journeys that drive meaningful velocity improvement.

• Build and operate a rigorous experimentation and testing framework across digital commerce and retail channels.

• Design and execute tests across media, retailer.com, and Ecommerce channels while synthesizing results into clear decisions, including where to scale, optimize, or discontinue investment.

• Partner with agencies and retail platform partners to maximize performance across key retailers by creating customer specific marketing plans.

• Evaluate and optimize Zevias digital presence including landing pages and PDP content to drive improvement across digital KPIs including CVR, sales, and NTB.

• Leverage digital commerce insights to inform broader retail growth strategies and investment decisions.

• Establish KPI frameworks, benchmarks, scorecards, and performance reporting that connect activity to business outcomes.

• Monitor growth performance across channels and proactively identify risks, opportunities, and emerging trends.

Requirements

• 4-7 years of experience in retail media, performance marketing, eCommerce, shopper marketing, or omnichannel growth roles.

• Experience in CPG, beverage, and omnichannel retail environments strongly preferred.

• Demonstrated track record of driving measurable growth across digital and/or retail channels (e.g., improving conversion, velocity, ROAS, or sales outcomes).

• Experience working cross-functionally with Sales, Brand, Agencies, and Commercial teams in a fast-paced environment.

• Bachelor's degree in Marketing, Business, Economics, Analytics or related field, preferred.

• Supervisory Responsibility: This position has no direct supervisory responsibility but will serve as a mentor for others in the department.

Qualifications

• Physical Demands: The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 30 pounds.

• Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Benefits

• A competitive compensation package including a base salary, discretionary bonus, and stock options.

• A comprehensive benefits package which includes:

  • An array of medical plans

  • Dental

  • Vision

  • Group Life Insurance

  • Short-term disability + Long-term disability

  • Flexible Spending Accounts: Medical, Dependent and Limited Use

  • HSA/HSRP

  • Accident Insurance

  • Critical Illness Insurance

  • Hospital Indemnity Insurance

  • Legal Insurance

  • Travel Assistance

  • Employee Assistance Program

  • Pet Insurance

  • 401k Plan (Traditional and Roth)

  • Vacation, Personal/Sick Days, and Holidays

  • Professional development contributions