Manager, Regional Product Marketing
About the role
The Regional Product Manager is responsible for marketing related to Wound Reconstruction product(s.). This role is responsible for creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives.
Responsibilities
Lead development and execution of marketing plans aligned to business objectives and revenue targets.
Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed.
Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education.
Support development of sales training plans and events for the Wound Reconstruction Portfolio in close collaboration with sales training department.
Deliver product training to sales representatives.
Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market.
Lead development and execution of digital strategy in collaboration with corporate marketing.
Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s).
Help prepare and manage revenue forecasts and opex budgets related to assigned product line(s) on an annual and quarterly basis.
Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs.
Plan, execute and/or participate in designated tradeshows and conferences, partnering with appropriate stakeholders to ensure the company and products are positioned appropriately.
Maintain up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, professional education events and maintaining regular contact with industry experts and trade organizations etc.
Establish and maintain professional relationships with internal and external (ie, customers) stakeholders to stay abreast of market trends.
Routinely interface with the managers/directors of other product lines offered by the company to fully understand the relationships within the Tissue Technology portfolio of products.
Work closely with global marketing to provide field and competitive insights, and input on new products and evidence generation plans as needed.
Collaborate with global marketing on new product and Clinical Evidence launches to ensure seamless transition from development to market launch.
Requirements
Minimum Qualifications:
- Bachelor’s degree in marketing, engineering or related discipline.
- MBA preferred
- Minimum of 2-5 years marketing experience in the medical device or closely related industry
- Direct marketing experience with regenerative tissue/wound reconstruction a plus
- Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners
- Understanding of the hospital inpatient and outpatient care setting reimbursement landscape
- Created components of comprehensive marketing plans
- Implemented elements of brand positioning strategies that resulted in incremental demand for products
- Demonstrated project management and excellent written and verbal communication skills are necessary
- Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
- Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Skills
- Knowledge of contemporary practices in Marketing
- Excellent financial and statistical analytical skills
- Strong written, verbal and presentation skills
- Motivate and inspire cross functional teams
- Influencing and negotiating skills
- Project management
Pay
Pay Range: $109,250.00 - $149,500.00 USD