Manager-Regional Brand Marketing (5E)

Responsibilities

• Lead the execution of regional brand marketing initiatives aligned with national priorities and business objectives.
• Translate national strategies into actionable, locally relevant plans and ensure programs are delivered consistently and on brand across assigned markets.
• Partner with regional sales leadership, marketing peers, and agency partners to align marketing execution with sales priorities.
• Cross-coordinate timing, resources, and support while facilitating clear communication and effective adaptation of national programs for effective regional execution.
• Oversee execution quality and results across assigned region. Analyze performance data and local insights to identify optimization opportunities, assess agency-led programs and events, communicate progress and results, and ensure teams are enabled with standardized tools and processes.
• Manage and develop Associate Managers of Brand Marketing. Set priorities, provide coaching and performance feedback, and ensure teams are equipped to deliver effective grassroots, community, and field marketing initiatives.

Qualifications

• Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
• 4+ years of brand marketing, event planning, or sales experience.
• 2+ years in a supervisory role or equivalent leadership experience.
• Must possess and maintain a valid driver’s license.
• Experience in telecommunications.
• Experience in brand development, innovation, and project management.
• Experience with a wide range of marketing communications, planning, and execution.
• Strong people management skills, including remote team oversight.
• Excellent interpersonal skills.
• Excellent verbal, written, and presentation skills with the ability to influence senior leadership.
• Experience supporting budgeting, financial analysis, and quantitative decision-making.
• Strong analytical skills with the ability to interpret performance data and insights.
• Located within a strategic market in assigned region.
• Ability to travel as needed, approximately 5% to 35% of the time.
• Ability to translate strategic direction into actionable execution plans.