Manager, Programmatic (Embedded Role, Entertainment Client)

About the role

This is a unique opportunity to work as an embedded team member with our client, Warner Brothers Discovery, out of their Flatiron District office in New York City, gaining the kind of hands-on, brand-side experience that is rare in a traditional agency role.

Responsibilities

• Own the strategy and performance of programmatic activity with full operational responsibility
• Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments
• Work closely with the planning teams to recommend effective growth strategies and budget
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
• Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency

Qualifications

• 3+ years of progressive experience in programmatic media, with hands-on experience in programmatic media buying and campaign management
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
• Proven experience with Direct Response and Brand campaigns with experience with attribution and optimizing towards strict KPI goals
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Clear communicator who can translate strategy into action

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements' Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Compensation Range

USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.