Manager, Programmatic

About the role

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface insights and uncover new opportunities. This highly focused team is dedicated to leveraging Ad Tech to achieve this goal. The Supervisor oversees the development and execution of programmatic campaigns across Display, Native, and Video/CTV channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

The Supervisor owns planning activities for complex or large-spend campaigns and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities. As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, they own the development of programmatic education for clients, internal and external status documentation, and facilitate discussion during client meetings when strategy or campaign insights are presented.

The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and provide constructive critiques to junior and senior teammates about campaign design in order to exceed client objectives. Alongside the Associate Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.

Responsibilities

• Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Strategy and media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Exposure to and working knowledge of the Private Marketplace (PMP) landscape
• Review client deliverables for quality and ensure that any recommendations are sound and viable
• Assume accountability and ownership of Precision campaign execution for assigned client accounts
• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance in collaboration with the Analytics team
• Participate in billing and forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and enhance campaign best practices
• Maintain accountability for QA procedures across upcoming and live campaigns
• Regularly challenge the status quo and bring innovation to all levels of the organization
• Assist in training, mentoring, and developing team members on technology and addressable media concepts
• Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.
• Help improve communication and collaboration within the team and the agency
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Experience with Pharma accounts is highly desirable but not required.

Requirements

• Four-year college degree
• Understanding of media planning & buying elements
• Strong analytical and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 3+ years of integrated experience managing Display, Native, and Video/CTV
• Working knowledge and programmatic buying experience should include technologies such as DV360, CM360, TTD, and Yahoo
• Proficiency in Microsoft Office solutions

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage
• Dental and vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation Range: USD $75,050.00 - USD $90,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.