Manager, Programmatic

Open to candidates in New York, Chicago, or Dallas.

About the role

We are seeking a Programmatic Media Manager who is a vocal and engaged leader on client and functional teams, with experience in campaign management and execution. Managers directly oversee junior team members, guiding their growth and ensuring the team functions effectively with minimal errors. In this role, you will develop programmatic media plans, execute campaigns, and ensure proper activation of the Digital Activation Process. We value individuals with team management experience, strong communication skills, and a proven ability to delegate tasks while fostering growth opportunities for junior team members.

The ideal candidate is accountable for all aspects of the plan, has strong attention to detail, and extensive experience in QAing large datasets. We prioritize culture and seek tireless optimists, happy warriors, and fearless collaborators who bring contagious energy to the team.

Responsibilities

• Leadership
  • Drive overall digital strategy and tactics to meet client goals, collaborating closely with account leads.
  • Serve as a leader with clients and across departmental teams, effectively prioritizing and negotiating needs.
  • Manage and develop junior team members through mentoring, training, and growth opportunities.
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure timely execution.
  • Problem-solve for issues not previously attempted and proactively share learnings across the organization.
  • Establish yourself as an expert within your functional department and client team.
  • Identify ways to improve team efficiency and effectiveness, such as implementing new processes.
  • Bring proactive ideas to meet client goals and grow business.
• Communication
  • Consult, educate, and negotiate with clients and agency partners, providing expert guidance to vendors and internal teams.
  • Effectively communicate paid media insights, reporting, trends, and new initiatives to clients and partners.
  • Present recommendations and ideas to clients and internal teams.
  • Merchandise successes to clients and educate teams on the latest trends and best practices.
  • Distill key ideas for non-digitally-centric teams and demonstrate appropriate judgment through proper escalation.
• Functional Expertise
  • Demonstrate in-depth knowledge of programmatic optimizations (proactive and reactive), forecasting, and opportunity/gap analysis.
  • Apply advanced platform knowledge across all objectives (awareness, consideration, and conversion).
  • Monitor new media trends and products, evaluating their application to clients.
  • Utilize research tools and competitive analysis to inform strategies.
  • Manage budget, pacing, and billing while understanding integrated media and industry trends.
• Campaign Management
  • Provide inputs and guidance on campaign design, including requirements for success and optimal use of demand-side platforms (DSPs).
  • Help strategists and coordinators develop insights and actions aligned with client goals.
  • Oversee campaign management, including pacing, reporting, and optimizations.
  • Develop cross-channel performance strategies and stay updated on industry trends.
  • Proactively bring new opportunities and ideas to the account for broader business impact.
  • Ensure proper communication between agency capabilities and the performance team.
  • Lead day-to-day client communications.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or relevant post-secondary education, training, or equivalent experience.
• 3+ years of experience and expert knowledge of digital programmatic buying, with hands-on experience using DV360 and/or Amazon DSP.
• Experience with regulated industries/accounts is preferred.
• Experience working across multiple media channels and a curiosity in emerging media platforms.
• Experience working with large datasets and understanding methodologies for evaluating data.
• Polished presentation, communication, and listening skills.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Confidence in analyzing and acting on marketing data to exceed performance and viewability goals.
• Working knowledge of third-party verification tools, including IAS.

Who You’ll Work With

You’ll partner closely with programmatic strategists and coordinators to ensure efficient campaign setup, adjustments, and optimization. Reporting to the Associate Director of Digital Activation, you’ll collaborate with the broader Digital Activation team (including Search and Paid Social) and the wider media Strategy and marketing sciences teams to address client needs and communicate results.

What You Can Expect

• The opportunity to grow the agency and yourself, with freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
• A culture that encourages bravery, trying new things, and expanding our digital offerings.
• A workplace that values your personal passions as much as your professional contributions.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Pay

$90,000–$95,000 per year.