Manager, Programmatic

About the role

The Programmatic Manager will drive growth of NYT programmatic revenue by building programmatic data sources, working with SSP partners, and communicating with sales and operations teams.

Responsibilities

• Provide weekly reporting to Advertising and Product leadership detailing Programmatic revenue tracking and insights.
• Deploy and maintain the best programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
• Produce ongoing reporting to highlight revenue performance and areas of opportunity.
• Oversee end of month reporting for the global magazines programmatic operation, supporting end-of-month revenue reconciliation processes with our partners in Finance.
• Manage internal partnerships including Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales.
• Grow revenue by identifying opportunities, identifying issues using performance reporting data, and supporting the programmatic direct support team.
• Partner with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities.
• Manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
• Manage our relationships with ad exchanges and supply side platforms (SSPs).

Qualifications

• B.A. or B.S. in a quantitative or technical field (e.g., math's, engineering, statistics, finance, and economics)
• 3+ years experience with ad tech based programmatic advertising platforms or publisher side
• 3+ years of experience in programmatic yield management
• Knowledge of reporting on programmatic advertising business activities including running reporting in SSP platforms such as Magnite, Index Exchange, Google ADX, Triplelift and others
• High proficiency in excel (can write advanced macros) and can summarize and manipulate large volumes of data
• Experience with reporting and data visualization tools such as; Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio

Preferred Qualifications

• Experience using Domo, Adomik, BigQuery, and SQL
• Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)