Manager Product Partnerships and Media

About the role

The Manager, Product Partnerships and Media supports the Product Development team in sourcing, structuring, negotiating, and implementing revenue-generating and cost-offsetting partnerships that align with the customer-facing onboard technology strategy. This role leverages JetBlue's industry-leading inflight entertainment and connectivity products to unlock value for partners across various touchpoints.

Responsibilities

• Establish a pipeline of tiered, cross-vertical partnership opportunities spanning transactional media buys, mid-tier campaigns across multiple touchpoints, and deeply integrated seven-figure and above enterprise deals
• Contribute to and execute against the monetization strategy of Fly-Fi, unlocking both turnkey media opportunities as well as marquee partnerships
• Manage, coordinate, and liaise with airport POCs to facilitate all partner-led activations in Terminal 5
• Assemble an arsenal of templated and custom media plans and pitch decks, establishing clear frameworks to convey JetBlue’s value proposition to potential and current partners
• Own all contracts and IOs with partners and agencies, ensuring legal compliance and cross-functional approval prior to execution
• Oversee day-to-day relationship & account management of integrated partnerships and ensure we are executing against contractual obligations while constantly testing, learning, and iterating to ensure optimal performance and partner satisfaction
• Oversee all media sales including ownership of the agency partnership responsible for inflight advertising
• Work cross-functionally to garner approval on non-inflight media placements, such as email, social, marketing, and loyalty
• Manage all revenue forecasts with FP&A, providing direction on a regular basis around potential changes and opportunities to meet & exceed annual targets
• Maintain and optimize inflight targeted advertising tool, ensuring partner creative is uploaded in the correct specs and continuously monitor pacing to ensure full revenue is recognized
• Provide all reporting, wrap decks, and KPI summary post-campaign to partners, leveraging compelling narratives to unlock upsell opportunities and returning advertisers
• Write creative briefs and oversee creation of product marketing and partner marketing assets
• Participate in ongoing inflight technology platform development to ensure monetization efforts are consistently represented in future product roadmaps and partner interests are balanced and considered with leading UX
• Leverage AI to identify new leads, lucrative new verticals, create sales materials, and analyze campaign performance
• Manage one sales analyst to support in asset creation, media plans, reporting, and general account management
• Take a significant role in the development of crewmembers to support engagement, growth, and achievement of organizational goals

Qualifications

• Bachelor’s Degree in economics, business, or a relevant field; OR at least four (4) years of previous related work experience
• Five (5) years of experience with strategic partnerships and/or business development
• At least one year of experience managing a team
• Demonstrated ability to meet and exceed multi-million dollar revenue targets
• Experience managing complex, revenue-generating partnerships across various verticals and industries
• Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced changing environment
• Ability to work at all levels, from being in-the-weeds all the way to presenting to Leadership
• Strong team player with the ability to take initiative and work well independently
• Strong data analysis skills and ability to quickly turn data into actionable trends and recommendations
• Excellent organizational skills and attention to detail
• Knowledge of Microsoft Office products: Word, Excel, Access, and PowerPoint
• Available for occasional overnight travel (20%)

Preferred Qualifications

• Five (5) years of experience in direct brand partnerships, with a proven track record of delivering annual sales targets
• Relationships with advertising agencies and key Fortune 500 company contacts
• Experience building and pitching proposal decks and materials

Crewmember Expectations

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short notice
• Able to maintain a professional appearance
• Assist with light aircraft cleaning when working or traveling on JetBlue flights
• Must be an appropriate organizational fit for the JetBlue culture and exhibit the values of Safety, Caring, Integrity, Passion, and Fun
• Support JetBlue’s Safety Management System (SMS) components, Safety Policy, and behavioral standards
• Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• Ensure crewmembers have the training, resources, and support necessary to achieve safety objectives

Compensation

The base pay range for this position is between $114,000.00 and $170,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.